Featured articles
R+K invests in business development director
Position primed to boost account growth
What Do Pet Parents Want? Trends and the Wearable Pet Tech Market
How to use Personas to organize and prioritize segments within a large buying group.
R+K Media Team Advances in Media Buying and Planning
Agency continues to advance digital development for clients through tech expertise
R+K Welcomes three to growing roster
Agency talent continues to develop
Decision maker? End user? Deal killer? Who’s who in the crowd of equipment purchasers
How to use Personas to organize and prioritize segments within a large buying group.
Better healthcare communications improves interaction between consumers and providers
Understanding consumers’ healthcare needs facilitates greater connection
Dogs and driving don’t mix, unless the pets are safely confined
Pet safety is an advocacy and marketing opportunity
7 things your grandparents would have never done for their pets
How generational differences are reflected in our relationships with pets