Experience drives business

With all our years working in equipment, we’ve done a lot of digging into audience insights and competing brands. We also appreciate the finer points of specs and applications. That’s how we blend the emotional horsepower of equipment brands with the needs of diverse targets as we launch and relaunch product lines, support dealer organizations and more. All in the name of marketing that drives our clients toward success.

Equipment sub-categories include: 

Equipment clients we have served

AGCO | Client and Brand Served
Case IH Agriculture | Client and Brand Served
CAT Caterpillar | Client and Brand Served
Challenger | Client and Brand Served
FS Growmark | Client and Brand Served
RDI logo - Responsive Drip Irrigation
Sandvik | Client and Brand Served
Valley Irrigation
WFE White Farm Equipment | Client and Brand Served

Equipment marketing insights


Syncable drones and wearable tech are the next trend on construction sites

Women’s Work

They run the business and make key purchase decisions


Smartphones are preferred for accessing equipment info


Contractors’ demand for valuable content is a growing opportunity

Need help finding a path to Capital Equipment marketing success?  Contact our Business Development Director, Gino Tomaro.

For more information about our approach to marketing in the equipment industry, download our R+K Capital Equipment Credentials.