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Featured Case Study: Micro‑Influencer Campaign Connects Indiana Agriculture With Consumers

To make sustainability in agriculture relevant to younger audiences, Indiana Soybean Alliance and Indiana Corn Marketing Council leaned into micro‑influencers, increasing social engagements by 133% and search 26% YOY in year three of the campaign.

1.17 M Engagements at a $0.02 Cost Per Engagement

Carefully selected creators, clear calls to action and platform‑specific formats helped turn impressions into efficient, measurable engagement with the content.

By combining authentic influencer content with strategic paid amplification, the campaign put Indiana agriculture’s sustainability story in front of high‑value audiences at meaningful scale.

47% Enagement Rate on Influencer Posts

A focus on authenticity, creator fit, and audience relevance helped influencer posts perform well above typical social norms, proving out micro‑influencers as an effective lever for agriculture marketing.

1,325 site visits

Careful keyword analysis shaped an effective search strategy that drove traffic to the consumer landing page and led to engagement with on-site content.

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Featured Case Study: Driving $25MM In Sales Of Bayer Delaro Complete

As a dedicated agriculture advertising agency, we helped Bayer turn a market window into a breakout year for Delaro Complete.

Our targeted media campaign successfully capitalized on market opportunities, propelling Delaro Complete to achieve remarkable sales figures in its first year. 

$25MM in Additional Sales Post Campaign Launch

Rhea + Kaiser crafted a strategic marketing campaign that highlighted the fungicide’s unique benefits and was perfectly timed with grower decision-making periods, effectively positioning Delaro Complete as a superior choice in the crowded market.

100% of Inventory Sold Out in First Year

By leveraging strategic insights and developing a compelling campaign, the Rhea + Kaiser team achieved a complete sell-out of Delaro Complete.

2.4x Growth in Market Year

The campaign highlighted Delaro Complete’s unique benefits and aligned with grower decision-making periods, helping the brand grow at 2.4x the market in its first year.

This agriculture advertising campaign shows how a focused agriculture marketing agency can translate market insight into outsized sales impact.

DRIVE MORE RESULTS

Grow your brand with our deep agriculture industry expertise 

Ag Finance
Ag Finance
Ag Retail and Co-op
Ag Retail and Co-op
Animal Health
Animal Health
Animal Nutrition
Animal Nutrition
Commodity Associations
Commodity Associations
Crop Protection
Crop Protection
Digital Farming
Digital Farming
Equipment
Equipment
Nutrient Management
Nutrient Management
Rural Lifestyle
Rural Lifestyle

 

Seed
Seed
Sustainability
Sustainability

Helping leading brands grow

ADM
Agco
Agrium
Alltech
American Soybean Association
Aventis
Bayer
Case Agriculture
Caterpillar
Central Garden & Pet
Challenger
CNH Reman
Compeer Financial
Farm Progress
Farnam
FS Growmark
Illinois Soybean Association
Indiana Corn Marketing Council
Indian Soybean Alliance
Merial
PoreShield
TheProgressiveFarmer
RDI
Sandvik
Simpson
Teralytic
VAS
Walterscheid
Woods Equipment
Zinpro

Transform your agriculture advertising strategy

Whether you're connecting with other businesses or reaching consumers directly, this guide has the insights you need to set clear goals, understand your audience, select the right channels and craft messages that move people to act.

Get the guide

Ready to elevate your results? Grab our guide to discover agriculture advertising strategies that drive real engagement. 

Reach farmers where it matters

Farmers are moving away from glossy brochures and ads toward real, unfiltered opinions from ag influencers and online videos. This guide unpacks the modern farmer journey so your ag marketing can meet them where they are.

Unlock farmer insights

Refine your ag marketing across channels, not just one campaign. See where farmers look for information and how to show up in those moments.

3 essential ag marketing strategies to drive results

Want your agriculture marketing to do more than stay busy? These three essential strategies show how to focus your efforts, reach the right audiences and tie your work to real business outcomes, showing that marketing investment is working.

Put those ag marketing strategies to work

Get clear on where to double down and what to stop doing. Turn these strategies into a simple checklist for your next planning cycle.

Let's talk ag

If you're looking for an agriculture advertising agency that acts as a true business partner, tell us what you need and we'll help you move your marketing forward. 

 

 

  • Let's talk ag
  • If you're ready to work with an agriculture adversting agency that acts as a true businesss partner, get in touch. We can help you move your marketing forward.

FREE DISCOVERY MAP

Design a marketing plan like never before

Making adjustments to your marketing plan can be daunting. Where do you even begin?

Get the Discovery Map and you’ll be able to:
  • Organize crucial information to guide your strategic planning
  • Develop strategies to propel you toward your business goals
  • Identify game-changing insights to set you apart from the competition