AGRICULTURE MARKETING
Drive your agribusiness forward with expertise from an agricultural advertising agency
With 48 years in agriculture marketing, R+K helps agribusiness brands find the right audience, activate demand and deliver results.
Do more with every moment of attention, hit near-term growth goals and build a brand that can stand up to new competitors year-after-year.
Do you struggle with:
Understanding your customers’ needs and how to become a trusted advisor?
Determining which digital media strategies to use to reach your customers?
Creating sales enablement tools, content and coaching to convert demand into revenue?
Building a cohesive strategy that builds connected, integrated campaigns?
You deserve an ag marketing partner who understands your audience.
We empower agricultural brands with forward-thinking expertise
We are your partner when every impression matters. For agriculture and rural lifestyle brands needing ongoing support or help with a specific project, we bring strategy and planning, activation, content, media and performance and analytics together to drive measurable marketing outcomes.
If you’re stuck in one-off campaigns, we help you move from random acts of marketing to a cohesive plan that delivers near-term results and long-term brand value.

As your ag marketing partner, we can help you with:
Endemic Media Partnership Consulting: Stand out with the right partnerships to engage your core audience and turn access into action.
Featured Case Study: Micro‑Influencer Campaign Connects Indiana Agriculture With Consumers
To make sustainability in agriculture relevant to younger audiences, Indiana Soybean Alliance and Indiana Corn Marketing Council leaned into micro‑influencers, increasing social engagements by 133% and search 26% YOY in year three of the campaign.
1.17 M Engagements at a $0.02 Cost Per Engagement
Carefully selected creators, clear calls to action and platform‑specific formats helped turn impressions into efficient, measurable engagement with the content.
By combining authentic influencer content with strategic paid amplification, the campaign put Indiana agriculture’s sustainability story in front of high‑value audiences at meaningful scale.
47% Enagement Rate on Influencer Posts
A focus on authenticity, creator fit, and audience relevance helped influencer posts perform well above typical social norms, proving out micro‑influencers as an effective lever for agriculture marketing.
1,325 site visits
Careful keyword analysis shaped an effective search strategy that drove traffic to the consumer landing page and led to engagement with on-site content.
Featured Case Study: Driving $25MM In Sales Of Bayer Delaro Complete
As a dedicated agriculture advertising agency, we helped Bayer turn a market window into a breakout year for Delaro Complete.
Our targeted media campaign successfully capitalized on market opportunities, propelling Delaro Complete to achieve remarkable sales figures in its first year.
$25MM in Additional Sales Post Campaign Launch
Rhea + Kaiser crafted a strategic marketing campaign that highlighted the fungicide’s unique benefits and was perfectly timed with grower decision-making periods, effectively positioning Delaro Complete as a superior choice in the crowded market.
100% of Inventory Sold Out in First Year
By leveraging strategic insights and developing a compelling campaign, the Rhea + Kaiser team achieved a complete sell-out of Delaro Complete.
2.4x Growth in Market Year
The campaign highlighted Delaro Complete’s unique benefits and aligned with grower decision-making periods, helping the brand grow at 2.4x the market in its first year.
This agriculture advertising campaign shows how a focused agriculture marketing agency can translate market insight into outsized sales impact.
DRIVE MORE RESULTS
Grow your brand with our deep agriculture industry expertise
Ag Finance
Ag Retail and Co-op
Animal Health
Animal Nutrition
Commodity Associations
Crop Protection
Digital Farming
Equipment
Nutrient Management
Rural Lifestyle
Seed
Sustainability
Transform your agriculture advertising strategy
Whether you're connecting with other businesses or reaching consumers directly, this guide has the insights you need to set clear goals, understand your audience, select the right channels and craft messages that move people to act.
Ready to elevate your results? Grab our guide to discover agriculture advertising strategies that drive real engagement.
Reach farmers where it matters
Farmers are moving away from glossy brochures and ads toward real, unfiltered opinions from ag influencers and online videos. This guide unpacks the modern farmer journey so your ag marketing can meet them where they are.
Refine your ag marketing across channels, not just one campaign. See where farmers look for information and how to show up in those moments.
3 essential ag marketing strategies to drive results
Want your agriculture marketing to do more than stay busy? These three essential strategies show how to focus your efforts, reach the right audiences and tie your work to real business outcomes, showing that marketing investment is working.
Put those ag marketing strategies to work
Get clear on where to double down and what to stop doing. Turn these strategies into a simple checklist for your next planning cycle.
Let's talk ag
If you're looking for an agriculture advertising agency that acts as a true business partner, tell us what you need and we'll help you move your marketing forward.
- Let's talk ag
- If you're ready to work with an agriculture adversting agency that acts as a true businesss partner, get in touch. We can help you move your marketing forward.
FREE DISCOVERY MAP
Design a marketing plan like never before
Making adjustments to your marketing plan can be daunting. Where do you even begin?
Get the Discovery Map and you’ll be able to:
- Organize crucial information to guide your strategic planning
- Develop strategies to propel you toward your business goals
- Identify game-changing insights to set you apart from the competition