Agricultural
Know-how yields high returns

Our roots go deep into this complex and nuanced space. For decades, we’ve launched, relaunched and repositioned brands, extended product lines and expanded distribution across channels—all with a focus on results and an appreciation for the realities of modern farming. Because agriculture isn’t just highly technical, it’s richly human. And both of those aspects factor into marketing success.

Agricultural sub-categories include: 

  • Ag publishing
  • Animal health
  • Animal nutrition
  • Commodity associations
  • Crop protection
  • Digital farming
  • Equipment
  • Irrigation
  • Nutrient management
  • Retail
  • Seed
  • Whole-farm management tools

Agricultural clients we have served

ADM | Client and Brand Served
AGCO | Client and Brand Served
Agrium | Client and Brand Served
Alltech | Client and Brand Served
ASA American Soybean Association | Client and Brand Served
Aventis | Client and Brand Served
Bayer | Client and Brand Served
Case IH Agriculture | Client and Brand Served
CAT Caterpillar | Client and Brand Served
Challenger | Client and Brand Served
DTN The Progress Farmer | Client and Brand Served
FarmProgress | Client and Brand Served
FS Growmark | Client and Brand Served
The Howard G. Buffet Foundation | Client and Brand Served
Indianan Corn Marketing Council
Indiana Soybean Alliance
Pfizer | Client and Brand Served
Novus | Client and Brand Served
RDI logo - Responsive Drip Irrigation
Rhone-Poulenc | Client and Brand Served
Logo Teralytic
Valley Irrigation
WFE White Farm Equipment | Client and Brand Served

Meet the modern farmer: Chief Everything Officer

The complex business of farming reaches far beyond the field. Modern farmers must take on challenging new roles with a different set of tools.

  • Must adapt to modern, high-tech farming
  • Must enhance analysis of data capture for actionable insights
  • Reviews and implements hardware and software solutions
  • Faces increased demands and pressures
  • Deals with high input costs, climbing interest rates and deflated prices
  • Works with tight margins
  • Increasingly questioned by financial partners
  • Ever-looking to trim costs
  • Forced to make tough decisions by volatile ag economy
  • Status quo less and less of an option
  • Establish themselves in the seemingly split future of farming:
    • Small, specialty/value-add operations
    • Large operations focused on economies of scale
  • Ensuring a thriving family business is a priority
  • Outside traditional comfort zone:
    • Manages a dynamic labor force
    • Develops and implements sustainability plans
    • Creates a reputation management strategy

Marketing to Farmers blog

Diane Martin and Jeff Walter grew up around farming—in their professional and personal lives. Each week, they tap into their vast experience and provide marketing insights to brands seeking strong connections with farmers. Go to site »

Need help finding a path to Ag marketing success? Contact our Business Development Director, Gino Tomaro.

For more information about our approach to marketing in the agriculture industry, download our R+K Ag Credentials.