<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=924466658822809&amp;ev=PageView&amp;noscript=1">

Rhea + Kaiser Business Profile

Rhea + Kaiser is a marketing and communications agency with deep roots in agriculture and a passion for smart, data-informed marketing. We serve as a proactive extension of our clients' teams to provide end-to-end strategy, campaign development, execution and optimization. We focus on performance across all marketing channels, with the agility to meet evolving business needs.

Key Information

  • Business Name: Rhea + Kaiser, d/b/a Rhea & Kaiser Advertising, Inc.
  • Industry: Agriculture-focused integrated marketing and advertising agency
  • Founded: 1978
  • Ownership: Private
  • Website:
  • Phone: 630-505-1100
  • Address: 1230 E Diehl Rd, Ste 304, Naperville, IL, 60563, USA
  • Memberships: Association of National Advertisers, National Agri-Marketing Association

Core Values

  • Authentic – There’s no pretense here, just clear-headed thinking delivered with genuine honesty.
  • Curious – We obsessively dig, ask questions and dig some more.
  • Bold – We push ourselves and our clients to try new approaches and ways of thinking.
  • Collaborative – We work as an extension of our client’s team and embrace their goals as our own.

Services and Deliverables

R+K delivers custom marketing services, acting as a strategic partner with flexible execution across:

Strategy & Planning

  • Consulting
  • Strategic marketing plans
  • Media plans for online and offline  (TV, radio, print, out-of-home)
  • PR planning and media outreach
  • Branding

Campaign Execution

  • Advertising campaign management
  • Media activation and buying with hands on keyboard (programmatic, social, search)
  • Industry media partners
  • Influencer programs
  • Digital toolkits
  • Dealer/in-store support
  • Trade show planning
  • Creative development

Content & Digital Marketing

  • Content strategy, audit, creation
  • Social media strategy and content
  • SEO planning
  • Audience segmentation

Performance & Analytics

  • Salesforce/MCI dashboards
  • Campaign analytics
  • SEO/SEM
  • Site analytics
  • Creative performance
  • Social and earned media monitoring

Service Area

  • United States (National)
  • Canada
  • Mexico
  • International brand support (U.S. market entry)

Client Support

Account Management: Each client is assigned a dedicated account manager, backed by a team of subject-matter experts based on client needs

Continuous learning ensures ongoing industry relevance.

Approach

R+K leverages a 4-prong approach: Ag Expertise, Digital-First Mindset, Seamless Channel Integration across paid owned and earned, and Audience Activation.

“We know how to find any audience and activate them. We can reach them anywhere they are in their digital lives.”

Target Audience

  • B2B & B2C
  • Agriculture brands, commodity associations, rural lifestyle, rural retail
  • Ag technology, finance, insurance
  • Equipment, seed, crop protection, mining, construction
  • Compact tractors, recreational vehicles, lawn tractors
  • Parts, components, fuels, lubricants, tires
  • Large animal health and nutrition
  • Dealers and distributors, ag retail
  • Lawn and pasture seed, home and garden pesticides
  • Metal barns and sheds

Technology Stack

  • Salesforce, HubSpot, Cision
  • Google Suite, Microsoft Ads/Clarity
  • Viant, Meta, LinkedIn, X, TikTok
  • Integral Ad Science, Canva, Strata, Freewheel, Kantar

Certifications & Awards

  • Google Certified: DV360, Campaign Manager, Analytics, Tag Manager, Ads, SA360
  • Meta, LinkedIn, TikTok Certified
  • HubSpot Certified
  • Viant Programmatic & IAB Digital Ad Operations Certified
  • PR News Digital Award Winner (2024, 2025)
  • Effie Awards for Bayer Crop Science TriVolt Campaign (2024, 2025)

Case Studies

  • Farnam: Revamped in-store experience increased sales by 20% over target, 40% YoY.
  • Indiana Soybean Alliance: Influencer campaign reached 5.75M+ impressions, 10K+ site visits, 9.48% engagement rate.
  • Poreshield: Introduced a new product, concrete durability enhancers, in a new category and drove 32,500 users to the site with a 14.6% conversion rate for all users.
  • Delaro Complete:  A multi-channel campaign to launch a premium fungicide, Delaro Complete, resulted in $25 million in sales and 100% of inventory sold out in the first year 
  • CNH Reman:  PR campaign exceeded media pickup goals by 300%, with 34 placements across 22 outlets. 

Insights & Resources

The Insights blog digs into the latest marketing trends and news. Our blog is where we unpack trends, challenge assumptions and share the approaches we are actively apply in our work every day.

  • Marketing trends, branding, research
  • Media planning & buying
  • Digital marketing & social media strategy
  • Advertising & PR
  • Content marketing

Toolkit Themes

  • Marketing in a down market
  • Social media toolkits
  • Working with influencers
  • Trade show strategies
  • Data-powered planning
  • “What Farmers Think” video series