--- title: Free guide to understanding evolving buyer journey description: Discover how ag influencers shape farmer decisions and learn strategies to adapt your marketing for the evolving customer journey. --- [![Rhea and Kaiser](https://www.rkconnect.com/hs-fs/hubfs/raw_assets/public/Rhea_and_Kaiser_September2024/images/rhea_kaiser_header_logo_transparent.png?width=160&height=45&name=rhea_kaiser_header_logo_transparent.png "Rhea and Kaiser")](https://www.rkconnect.com/) - - [![instagram](https://www.rkconnect.com/hubfs/instagram.svg)   ](https://www.instagram.com/rheakaiser/) - [![linkedin](https://www.rkconnect.com/hubfs/linkedin.svg)   ](https://www.linkedin.com/company/rhea---kaiser/) # Your partner to help you elevate your marketing to move with consumers ![plus](https://www.rkconnect.com/hubfs/Rhea_and_Kaiser_September2024/images/plus-group.png) ## The Farmer's Journey: Why Your Marketing Needs To Think Outside The Silo Farmers aren’t making decisions the way they used to. Are your strategies stuck in the past? The rules of the game have changed. Farmers today are skipping brand brochures and glossy ads, heading straight for real, unfiltered opinions—often from ag influencers and online videos. If your marketing isn’t meeting them where they’re looking, you’re already behind. Our whitepaper, Plowing the Middle Ground: Influencers, Trust, and the Farmer's Journey, dives into the new dynamics shaping purchasing decisions in agriculture and construction equipment markets. Learn how to stop shouting into the void and start reaching farmers where it matters most. ![Cover of the strategic guide for ag and construction equipment companies](https://www.rkconnect.com/hs-fs/hubfs/RNK-23013%20White%20Papers.png?width=257&height=300&name=RNK-23013%20White%20Papers.png "Cover of the strategic guide for ag and construction equipment companies") Cultivate Growth Amidst Market Challenges Our guide offers practical tips to navigate a down market while staying visible and relevant. ![Illustration of a light bulb](https://www.rkconnect.com/hs-fs/hubfs/RK_Bulb_Visible-1.png?width=100&name=RK_Bulb_Visible-1.png "Illustration of a light bulb") Stay Visible Reduced budgets and a down market don't mean you should go dark with your marketing. Learn how to maintain your market presence effectively. ![Illustration of a compass](https://www.rkconnect.com/hs-fs/hubfs/RK_Compass_Strategy-2.png?width=100&name=RK_Compass_Strategy-2.png "Illustration of a compass") Refine Your Strategy Stay ahead of the competition by refining your marketing strategy. Our guide provides actionable tips to help you adapt and succeed. ![Illustration of a person climbing a mountain holding a flag](https://www.rkconnect.com/hs-fs/hubfs/RK_Flag_Growth-1.png?width=100&name=RK_Flag_Growth-1.png "Illustration of a person climbing a mountain holding a flag") Prepare for Growth Position your business for future growth. Discover strategies that will not only sustain you through tough times but also prepare you for when the market rebounds. This Whitepaper Can Help You: ✔ Understand what’s driving farmers’ changing decision-making behaviors ✔ Learn practical tips for leveraging influencers and building trust with skeptical audiences ✔ Get inspired by real-world examples of brands successfully navigating the middle of the funnel The future of your marketing starts here. Download the whitepaper now and transform how you connect with your audience.     ![RNK-25019 Gen Ag Landing Page Header_R02_72dpi](https://www.rkconnect.com/hubfs/Rhea_and_Kaiser_September2024/images/RNK-25019%20Gen%20Ag%20Landing%20Page%20Header_R02_72dpi.png "RNK-25019 Gen Ag Landing Page Header_R02_72dpi") # Use Influence to Reach Farmers Where It Matters   ## Ditch The Pitch: Learn How To Leverage Influence Farmers aren’t making decisions the way they used to. Are your strategies stuck in the past? The rules of the game have changed. Farmers today are skipping brand brochures and glossy ads, heading straight for real, unfiltered opinions, often from ag influencers and online videos. If your marketing isn’t meeting them where they’re looking, you’re already behind. Our guide dives into the new dynamics shaping purchasing decisions in agriculture. Learn how to stop shouting into the void and start reaching farmers where it matters most. ## Don’t wait for the competition to figure this out first. Farmers are already moving forward. Make sure your marketing is, too. Access the guide to: ✔ Understand what’s driving farmers’ changing decision-making behaviors ✔ Learn practical tips for leveraging influencers and building trust with skeptical audiences ✔ Get inspired by real-world examples of brands successfully navigating the middle of the funnel The future of your marketing starts here. Download the whitepaper now and transform how you connect with your audience. [ MOVE YOUR MARKETING FORWARD ](https://www.rkconnect.com/customer-journey-whitepaper#A_ag_influencer_form) #### TURN MARKETING CHALLENGES INTO OPPORTUNITIES FOR GROWTH