2016: The Year of “Good”
28 Dec 2016
R+K’s look back at 16 “good” things about 2016.
Precision Ag Isn’t Just About Production Ag Anymore
09 Nov 2016
R+K Pres./CEO Diane Martin offers insights into the evolving world of precision agriculture.
Earning a Rose
04 Oct 2016
Unique look at the similarities between the Farm Progress Show and The Bachelor.
The best advice for creating content. Ever. (Or: why your content needs to be really, really good.)
01 Sep 2016
R+K SVP/ECD Martyn Dean explains why your content needs to be really, really good.
Should we assess our ideas any differently today?
12 Aug 2016
R+K SVP/ECD Martyn Dean shares his thoughts on the five key criteria to evaluate creative ideas.
Pokémon Go: A Location-Based, Augmented Reality Success
22 Jul 2016
Pokémon Go is a huge win for the AR industry and brands worldwide.
Snapchat as a Marketing Tool
06 Jul 2016
Snapchat is an effective, real-time way to strengthen your brand’s perception with customers.
R+K Produces U of I Ag Comm Campaign Video
30 Jun 2016
Video produced by R+K helps promote University of Illinois Agricultural Communications Program.
The Reality of VR and AR Marketing
15 Jun 2016
R+Kers explore the world of virtual reality and augmented reality as inspiration for client marketing opportunities.
R+K Promotes One, Adds Three to Agency Staff
27 May 2016
R+K announces the promotion of one in its Public Relations department along with the addition of three new staff members.
“You Need to Be Strategic”
20 May 2016
R+K Pres/CEO Diane Martin helps define what “being strategic” really means.
Diane Martin Featured in AgriMarketing Cover Story
12 May 2016
R+K Pres./CEO Diane Martin Featured in AgriMarketing cover story on “Women Leading Ag Agencies”.
R+K welcomes three new staff
25 Apr 2016
R+K adds an Account Manager, Assistant Account Manager and Account Supervisor to the Public Relations team.
The Next Revolution in Branding…Cultural Branding
30 Mar 2016
R+K President/CEO Diane Martin reviews “Branding in the Age of Social Media” from the March 2016 issue of HBR.
Plastic bags, dog doo and behavioral economics
24 Mar 2016
A nudge on how we think about human behavior from ECD Martyn Dean
R+K welcomes four new staff
23 Mar 2016
R+K adds copywriter, AAM, analytics/customer engagement mgr. and video production mgr.
R+K Holds First-Ever Chili Cook-Off
03 Mar 2016
Agency conducts cook-off to determine R+K chili champion.
Rob Merritt Named To PRSA Counselors Academy Exec Committee
26 Feb 2016
R+K's Rob Merritt named to PRSA Counselors Academy Exec Committee
National Farm Machinery Show Insights
15 Feb 2016
R+K SVP Jim Haist shares his insights from this year’s National Farm Machinery Show.
The Importance of Perspective
11 Feb 2016
R+K SVP Jeff Walter offers his perspective on redesigning a brand identity.
Two Promoted at R+K; Another Rejoins Staff
09 Feb 2016
R+K announces the promotion of two current staff along with the return of a former employee.
What makes a TV commercial super?
05 Feb 2016
Get insights from R+K SVP/ECD Martyn Dean on what goes into making a stand-out Super Bowl ad.
The Reality of Virtual Reality
01 Feb 2016
R+K Digital Account Manager Brian Stack takes a look at the state of VR and smartphone integration.
A Happy Holiday message from R+K
17 Dec 2015
Wishing all of our R+K family and friends a Happy Holiday season! Enjoy this special holiday greeting.
Real World Point-of-View from R+K
10 Dec 2015
R+K CEO Diane Martin and R+K staff offer insights into careers in ag and agency life.
23 Nov 2015
Check out what our great R+Kers have to say about what they are thankful for this year.
R+K Creates FS Nutrient Management Website
07 Oct 2015
Brand, content and design expertise key to successful rollout.
Back to School
16 Sep 2015
Been to school lately? School’s back in session at R+K with the latest Stories from the Road.
Farm Progress Show Aftermath
09 Sep 2015
The 2015 Farm Progress Show has come and gone. R+K shares observations from this year’s show.
An Insightful Taste of Agency Life
18 Aug 2015
Tori Streitmatter shares her experiences working at R+K as a PR intern this summer.
R+K Launches Updated Agency Website
24 Jul 2015
New responsive, mobile-optimized website highlights R+K strategy, ingenuity + passion.
R+K Welcomes Media Assistant
20 Jul 2015
SIU-E Grad, Air Force Reservist Brittany Lantry named R+K Media Assistant.
R+K Welcomes Summer Interns
11 Jun 2015
R+K welcomes two college seniors from Illinois for its summer internship program.
Major Trends in the Agency Business
15 May 2015
R+K President/CEO Diane Martin contributes to the May issue of AgriMarketing magazine.
R+K Thoughts from NAMA 2015
24 Apr 2015
NAMA session reviews and recaps from R+K attendees Greg Lammert and Grant Cassiday.
A New Paradigm in Selling?
30 Mar 2015
R+K President/CEO Diane Martin reviews “Making the Consensus Sale” from the March 2015 issue of HBR.
Martyn Dean Joins R+K
04 Nov 2014
Martyn Dean joins R+K as SVP/ECD.
R+K Promotes Jeff Walter to SVP
15 Sep 2014
R+K announces the promotion of Jeff Walter to SVP/ED, Account Management + Planning.
Andrea Bonney Joins R+K
15 Sep 2014
R+K announces the addition of Andrea Bonney as VP, Group Account Director.
Making Offsite Working Work
23 Jul 2014
PR Senior Account Supervisor Elizabeth Smith writes about working remotely.
Food for Thought
27 Jun 2014
Senior Media Planner Marcy Miller ponders the relationship between ice cream and R+K values.
Drones Against the Wind
24 Jun 2014
Digital Strategist Pete Hlavach is blown away by drones that weren't blown away.
Circle? Square? Why You Should Care
09 May 2014
Knowing the personality 'shape' of your audience can help close a deal.
Gotten It Right!
17 Apr 2014
Patsy Comella, VP, Media Director, appreciates AgHub's new approach in reaching audiences.
Programmatic Media Buying
20 Mar 2014
Media Supervisor Grant Cassiday takes a closer look at programmatic media buying.
The Truth About Your Social Media
28 Feb 2014
Social media makes it too easy to spew out one's opinion to potentially vast audiences.
Olympic Ad Overload
20 Feb 2014
R+K VP Media Director Patsy Comella writes about Olympic ad repetition.
Veterinary Conferences and Blowfish
14 Feb 2014
When we think veterinary conferences, we think blowfish.
R+K Adds Senior Brand Strategist
06 Dec 2013
R+K announces the addition of Megan Henry as Senior Brand Strategist.