Various Items of Interest

Precision Ag Isn’t Just About Production Ag Anymore

09 Nov 2016

R+K Pres./CEO Diane Martin offers insights into the evolving world of precision agriculture.

Earning a Rose

04 Oct 2016

Unique look at the similarities between the Farm Progress Show and The Bachelor.

The best advice for creating content. Ever. (Or: why your content needs to be really, really good.)

01 Sep 2016

R+K SVP/ECD Martyn Dean explains why your content needs to be really, really good.

Should we assess our ideas any differently today?

12 Aug 2016

R+K SVP/ECD Martyn Dean shares his thoughts on the five key criteria to evaluate creative ideas.

Pokémon Go: A Location-Based, Augmented Reality Success

22 Jul 2016

Pokémon Go is a huge win for the AR industry and brands worldwide.

Snapchat as a Marketing Tool

06 Jul 2016

Snapchat is an effective, real-time way to strengthen your brand’s perception with customers.

R+K Produces U of I Ag Comm Campaign Video

30 Jun 2016

Video produced by R+K helps promote University of Illinois Agricultural Communications Program.

The Reality of VR and AR Marketing

15 Jun 2016

R+Kers explore the world of virtual reality and augmented reality as inspiration for client marketing opportunities.

R+K Promotes One, Adds Three to Agency Staff

27 May 2016

R+K announces the promotion of one in its Public Relations department along with the addition of three new staff members.

“You Need to Be Strategic”

20 May 2016

R+K Pres/CEO Diane Martin helps define what “being strategic” really means.

Diane Martin Featured in AgriMarketing Cover Story

12 May 2016

R+K Pres./CEO Diane Martin Featured in AgriMarketing cover story on “Women Leading Ag Agencies”.

R+K welcomes three new staff

25 Apr 2016

R+K adds an Account Manager, Assistant Account Manager and Account Supervisor to the Public Relations team.

The Next Revolution in Branding…Cultural Branding

30 Mar 2016

R+K President/CEO Diane Martin reviews “Branding in the Age of Social Media” from the March 2016 issue of HBR.

Plastic bags, dog doo and behavioral economics

24 Mar 2016

A nudge on how we think about human behavior from ECD Martyn Dean

R+K welcomes four new staff

23 Mar 2016

R+K adds copywriter, AAM, analytics/customer engagement mgr. and video production mgr.

R+K Holds First-Ever Chili Cook-Off

03 Mar 2016

Agency conducts cook-off to determine R+K chili champion.

Rob Merritt Named To PRSA Counselors Academy Exec Committee

26 Feb 2016

R+K's Rob Merritt named to PRSA Counselors Academy Exec Committee

National Farm Machinery Show Insights

15 Feb 2016

R+K SVP Jim Haist shares his insights from this year’s National Farm Machinery Show.

The Importance of Perspective

11 Feb 2016

R+K SVP Jeff Walter offers his perspective on redesigning a brand identity.

Two Promoted at R+K; Another Rejoins Staff

09 Feb 2016

R+K announces the promotion of two current staff along with the return of a former employee.

What makes a TV commercial super?

05 Feb 2016

Get insights from R+K SVP/ECD Martyn Dean on what goes into making a stand-out Super Bowl ad.

The Reality of Virtual Reality

01 Feb 2016

R+K Digital Account Manager Brian Stack takes a look at the state of VR and smartphone integration.

A Happy Holiday message from R+K

17 Dec 2015

Wishing all of our R+K family and friends a Happy Holiday season! Enjoy this special holiday greeting.

Real World Point-of-View from R+K

10 Dec 2015

R+K CEO Diane Martin and R+K staff offer insights into careers in ag and agency life.

Happy Thanksgiving!

23 Nov 2015

Check out what our great R+Kers have to say about what they are thankful for this year.

R+K Creates FS Nutrient Management Website

07 Oct 2015

Brand, content and design expertise key to successful rollout.

Back to School

16 Sep 2015

Been to school lately? School’s back in session at R+K with the latest Stories from the Road.

Farm Progress Show Aftermath

09 Sep 2015

The 2015 Farm Progress Show has come and gone. R+K shares observations from this year’s show.

An Insightful Taste of Agency Life

18 Aug 2015

Tori Streitmatter shares her experiences working at R+K as a PR intern this summer.

R+K Launches Updated Agency Website

24 Jul 2015

New responsive, mobile-optimized website highlights R+K strategy, ingenuity + passion.

R+K Welcomes Media Assistant

20 Jul 2015

SIU-E Grad, Air Force Reservist Brittany Lantry named R+K Media Assistant.

R+K Welcomes Summer Interns

11 Jun 2015

R+K welcomes two college seniors from Illinois for its summer internship program.

Major Trends in the Agency Business

15 May 2015

R+K President/CEO Diane Martin contributes to the May issue of AgriMarketing magazine.

R+K Thoughts from NAMA 2015

24 Apr 2015

NAMA session reviews and recaps from R+K attendees Greg Lammert and Grant Cassiday.

A New Paradigm in Selling?

30 Mar 2015

R+K President/CEO Diane Martin reviews “Making the Consensus Sale” from the March 2015 issue of HBR.

Martyn Dean Joins R+K

04 Nov 2014

Martyn Dean joins R+K as SVP/ECD.

R+K Promotes Jeff Walter to SVP

15 Sep 2014

R+K announces the promotion of Jeff Walter to SVP/ED, Account Management + Planning.

Andrea Bonney Joins R+K

15 Sep 2014

R+K announces the addition of Andrea Bonney as VP, Group Account Director.

Making Offsite Working Work

23 Jul 2014

PR Senior Account Supervisor Elizabeth Smith writes about working remotely.

Food for Thought

27 Jun 2014

Senior Media Planner Marcy Miller ponders the relationship between ice cream and R+K values.

Drones Against the Wind

24 Jun 2014

Digital Strategist Pete Hlavach is blown away by drones that weren't blown away.

Circle? Square? Why You Should Care

09 May 2014

Knowing the personality 'shape' of your audience can help close a deal.

Gotten It Right!

17 Apr 2014

Patsy Comella, VP, Media Director, appreciates AgHub's new approach in reaching audiences.

Programmatic Media Buying

20 Mar 2014

Media Supervisor Grant Cassiday takes a closer look at programmatic media buying.

The Truth About Your Social Media

28 Feb 2014

Social media makes it too easy to spew out one's opinion to potentially vast audiences.

Olympic Ad Overload

20 Feb 2014

R+K VP Media Director Patsy Comella writes about Olympic ad repetition.

Veterinary Conferences and Blowfish

14 Feb 2014

When we think veterinary conferences, we think blowfish.

R+K Adds Senior Brand Strategist

06 Dec 2013

R+K announces the addition of Megan Henry as Senior Brand Strategist.

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