PET CARE
Pedigree brings winning results
Just like our pets, the pet care category holds a special place with us. Over the years, we’ve learned its complexities, studied how the professional and consumer distribution channels work, and stayed on top of trends—all the while focused on successful business results across veterinary and OTC channels.
Pet care sub-categories include:
Sales and care of niche pets are on the rise
Millennials choose pet comforts over checkups
Equine supplements must differentiate due to exponential category growth
Telemedicine is a challenge in veterinary medicine because patients can't talk
Demographics of pet care parenting are becoming more diverse
Sales and care of niche pets are on the rise
Millennials choose pet comforts over checkups
Millennials choose pet comforts over checkups