AMDRO
Defends Leadership Status

Challenge

With intensifying competitive pressure, AMDRO® Fire Ant Bait enterprise was threatened. We needed to defend the brand’s leadership position and grow the business.

Solution

Assert authority as the category leader with new positioning—bait that works better—leveraging trust consumers have in AMDRO.

  • TV
  • Point-Of-Sale
  • Radio
  • Digital

Results

After 3 months, consumer recall of AMDRO increased by 6 percent. One year post-campaign launch, AMDRO sales increased 37 percent versus prior year.

1 %
Sales Increase

Work