Challenge
After a disappointing launch, Rhea + Kaiser was hired to help drive the brand forward. With only 15 percent of cats leaving a veterinary clinic with any parasite control product compared to 70 percent of dogs, we knew there was significant, untapped potential for growth.
Solution
Rhea + Kaiser created a voice and personality for Revolution® that awakened the conscience of cat owners, while reminding veterinarians that cats deserve the broad-spectrum parasite protection of Revolution.
- TV
- Collateral
- Point-of-sale
- Digital
Results
In three years, the campaign helped the Revolution team at Pfizer exceed clinic penetration goals, nearly double sales, and protected many more cats and dogs from menacing parasites.
- In the campaign’s first year, Revolution saw a 45 percent increase in dispensed doses for cats (not at the expense of canine doses which also grew by 20 percent).
- After three years, feline Revolution sales had doubled.
%
Increase in dispensed doses
Work
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