Starts a cat revolution


After a disappointing launch, Rhea + Kaiser was hired to help drive the brand forward. With only 15 percent of cats leaving a veterinary clinic with any parasite control product compared to 70 percent of dogs, we knew there was significant, untapped potential for growth.


Rhea + Kaiser created a voice and personality for Revolution® that awakened the conscience of cat owners, while reminding veterinarians that cats deserve the broad-spectrum parasite protection of Revolution. 

  • TV
  • Collateral
  • Print
  • Point-of-sale
  • Digital


In three years, the campaign helped the Revolution team at Pfizer exceed clinic penetration goals, nearly double sales, and protected many more cats and dogs from menacing parasites.

  • In the campaign’s first year, Revolution saw a 45 percent increase in dispensed doses for cats (not at the expense of canine doses which also grew by 20 percent).
  • After three years, feline Revolution sales had doubled.
Increase in dispensed doses