Starts a cat revolution


After a disappointing launch, Rhea + Kaiser was hired to help drive the brand forward. With only 15 percent of cats leaving a veterinary clinic with any parasite control product compared to 70 percent of dogs, we knew there was significant, untapped potential for growth.


Rhea + Kaiser created a voice and personality for Revolution® that awakened the conscience of cat owners, while reminding veterinarians that cats deserve the broad-spectrum parasite protection of Revolution. 


In three years, the campaign helped the Revolution team at Pfizer exceed clinic penetration goals, nearly double sales, and protected many more cats and dogs from menacing parasites.

Increase in dispensed doses