STRATEGO
Bumps Fungicide Sales

Challenge

Stratego® fungicide was a relatively new, undifferentiated brand in a crowded, lower-involvement category that was dominated by a competitor.

Stratego Fist Bump Campaign Direct Mail

Solution

Create an emotional connection with growers by focusing on the celebratory feeling they experience when they profit from a healthier, higher yield.

  • TV
  • Print
  • Content
  • Digital
  • Radio
  • PR
  • Event
  • Out-Of-Home
  • Collateral

Results

Despite being outspent 2:1, this long-running campaign drove Stratego to #2 fungicide position, surpassing multiple competitors and taking sales from the category leader.

# 10
Climbed to
number two in sales

Work