AGRICULTURE
Know-how yields high returns
Our roots go deep into this complex and nuanced space. For decades, we’ve launched, relaunched and repositioned brands, extended product lines and expanded distribution across channels—all with a focus on results and an appreciation for the realities of modern farming. Because agriculture isn’t just highly technical, it’s richly human. And both of those aspects factor into marketing success.
Agricultural sub-categories include:
- Equipment
- Digital farming
- Whole-farm management tools
- Crop protection
- Irrigation
- Seed
- Animal health
- Animal nutrition
- Nutrient management
- Commodity associations
- Ag Retail
- Ag publishing
AG MARKETING INSIGHTS
Our ag marketing experts share their insights and knowledge to help brands develop deep and lasting connections with farmers.
AGRICULTURAL CLIENTS WE HAVE SERVED
Meet the modern farmer: Chief Everything Officer
The complex business of farming reaches far beyond the field. Modern farmers must take on challenging new roles with a different set of tools.
- Must adapt to modern, high-tech farming
- Must enhance analysis of data capture for actionable insights
- Reviews and implements hardware and software solutions
- Faces increased demands and pressures
- Deals with high input costs, climbing interest rates and deflated prices
- Works with tight margins
- Increasingly questioned by financial partners
- Ever-looking to trim costs
- Forced to make tough decisions by volatile ag economy
- Status quo less and less of an option
- Establish themselves in the seemingly split future of farming:
- Small, specialty/value-add operations
- Large operations focused on economies of scale
- Ensuring a thriving family business is a priority
- Outside traditional comfort zone:
- Manages a dynamic labor force
- Develops and implements sustainability plans
- Creates a reputation management strategy
