SITUATION
Bayer desired to improve the efficiency and effectiveness of their digital media activities in order to stay competitive in the digital space, even outside of agriculture. Bayer invested in building in-house human, technological and proprietary resources to bring their vision to life. As the digital media agency of record for Bayer, we were given the opportunity to provide guidance and support to empower the client’s growth trajectory.
SOLUTION
By building a team of subject matter experts in endemic display, programmatic, digital ad ops, social media and search, primarily from outside the B2B space, Rhea + Kaiser focused on owning as much of Bayer’s digital media execution process as possible. This team brought the right combination of expertise in digital advertising, agriculture, client brands and external partners to bring business up to date.
After auditing the existing client digital universe across Bayer’s entire portfolio, we explored existing and potential new resources, processes and proprietary tools. Our priorities included privacy, cookie depreciation and even sustainability and carbon emissions.
We planned holistically across channels, developed and rolled out new optimization strategies, aligned efforts across business units, and produced insights-driven reporting, while keeping stakeholders informed throughout the process.
RESULTS
- Digital media garnered new engagement from key internal constituents and became a strategic priority for the client
- Feedback from Bayer showed our integration of new digital work with their own internal efforts was a triumph