R+K promotes two

R+K promotes Patty Blystone and Michelle Nickrent
R+K promotes Patty Blystone and Michelle Nickrent

R+K promotes two

Agency continues to boost professional development

Rhea + Kaiser announces the promotions of Patty Blystone to Senior Accountant and Michelle Nickrent to Account Manager, Public Relations.

Patty Blystone promoted to Senior Accountant

Patty Blystone has been contributing to the success of R+K since 2012. Her responsibilities include accounts receivable, accounts payable, and client invoicing, in addition to billing and reporting for R+K’s video production facilities. In her promotion, she will now take on the agency’s Bayer account, as well as reporting and coordinating with the agency’s Account Management + Planning department.

“Patty’s willingness to take on new tasks and master them, her dedication to accuracy, her always helpful attitude and her many professional skills make this a very merited promotion,” said Director of Finance Angel Kelpsas. 

Michelle Nickrent promoted to Account Manager, Public Relations

Michelle Nickrent recently celebrated her second year at R+K. Michelle joined R+K as a recent graduate of the University of Illinois at Urbana-Champaign. She quickly took on responsibilities within the agency’s Bayer account in their Cereals and Horticulture divisions, as well as coordinating Bayer’s Grain for Good program and running R+K’s Farm and Food Kids Camp. In addition to pitching and arranging interviews, Michelle produces content, maintains client communications and will now take the lead on internal and client-facing projects and initiatives.

“Michelle has embraced cross-department integration. She exhibits an eagerness to learn that one doesn’t often see. With her infectious laugh, positive attitude and ability to talk with anyone, she is also one of the most receptive people I have ever met,” said Associate Public Relations Director Amy McEvoy.

Congratulations to both Patty and Michelle!

R+K wins regional agrimarketing awards

Best of NAMA Regional Awards
Best of NAMA Regional Awards

R+K wins regional agrimarketing awards

Agency recognized for advertising, public relations and digital excellence

Rhea + Kaiser has earned recognition for client and agency work from the National Agri-Marketing Association (NAMA). The agency recently received regional Best of NAMA awards in the areas of advertising, digital and public relations.

“It is always an honor to receive awards for great work, but it is even more so when it comes from your industry peers,” noted R+K President/CEO Diane Martin. “We’re particularly proud to see recognition for our digital and social media campaigns, as that is an area of more recent growth for R+K. We’re also really happy to see acknowledgement across our clientele.”

The agency earned first place and merit awards for the following:

CATEGORY COMPANY ENTRY TITLE
Radio Ad – Series Bayer Delaro “Raise the Bar” Radio Series
Television Ad –Single or Series Bayer Delaro “Raise the Bar” TV Commercial
Direct Mail – Directed at Farmers, Growers and Ranchers – three dimensional Bayer Cotton/Soy One-to-One Direct Mail
Corporate Identity Bayer Delta First Logo
Advertising to Agribusiness NAMA NAMA Region IV Best of NAMA Awards Show Creative Campaign
Media Relations Bayer Lubbock Showcase
Events – Customer Bayer FiberMax One Ton Club/FiberMax Maximizer Club Events
Events – Customer Bayer Stoneville Legacy Club
Events – Internal Rhea + Kaiser Rhea + Kaiser Recharge
Internet Website FS FS System Website
Social Tactic Teralytic Teralytic Social Campaign

Category: Radio Ad – Series
Company: Bayer
Entry Title: Delaro “Raise the Bar” Radio Series

Category: Television Ad –Single or Series
Company: Bayer
Entry Title: Delaro “Raise the Bar” TV Commercial

Category: Direct Mail – Directed at Farmers, Growers and Ranchers – three dimensional
Company: Bayer
Entry Title: Cotton/Soy One-to-One Direct Mail

Category: Corporate Identity
Company: Bayer
Entry Title: Delta First Logo

Category: Advertising to Agribusiness
Company: NAMA
Entry Title: Region IV Best of NAMA Awards Show Creative Campaign

Category: Media Relations
Company: Bayer
Entry Title: Lubbock Showcase

Category: Events – Customer
Company: Bayer
Entry Title: FiberMax One Ton Club/FiberMax Maximizer Club Events

Category: Events – Customer
Company: Bayer
Entry Title: Stoneville Legacy Club

Category: Events – Internal
Company: Rhea + Kaiser
Entry Title: Rhea + Kaiser Recharge

Category: Internet Website
Company: FS
Entry Title: FS System Website

Category: Social Tactic
Company: Teralytic
Entry Title: Teralytic Social Campaign

The annual Best of NAMA awards honor the best in agricultural communications for the past year. Awards are presented across six regions and in 62 categories covering advertising, public relations and digital for agribusiness and non-agribusiness audiences. Regional first place and merit winners are eligible for national Best of NAMA awards. NAMA will announce the national awards during its annual Agri-Marketing Conference in Kansas City, Missouri, April 10-12, 2019.