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Keep your marketing on target with insights from the trade show floor 

Trade Show Talks

Inquiring minds want to know what is on the minds of farmers. So we asked them.

Our exclusive Trade Show Talks farmer interviews harvest insights ranging from buying decisions, the role of influencers, their trade show experiences and expectations, industry challenges and more. 

See what they had to say in the short videos below. 

The role of ag influencers

Have you heard of Chet Larson or Brian Brown? Your customers have. We asked farmers what impact ag influencers have on their decision making.

Research

What kind of research do farmers do before making a purchase decision? And where do they go for that information? We were curious so we asked them.

Buying decisions

How much of their minds are made up before talking with a sales person when farmers consider a purchase for their farm? Watch to hear their answer. 

At the show

We talked to farmers on the floor of the National Farm Machinery Show and Commodity Classic to learn what draws them to the shows each year. Hear what they have to say. 

Best of show

Whether it's seeing the latest technology or making new connections, farmers come to the show to learn. Learn what is most important to them.

Ag retail

What is one thing farmers want their ag retailers to solve for them? Farmers share their thoughts. 

Opportunities in ag

Agriculture is constantly changing. What opportunities do farmers see for the industry? Hear what they had to say. 

Advancements in agriculture

With so much change, what advancements have farmers embraced and incorporated into their operations?  

Challenges for ag

Farmers share their view on the biggest challenge the agriculture industry is facing right now.

Consumers and ag

Farmers are passionate about their work. Here's what they want consumers to know about agriculture.

FREE TRADE SHOW GUIDE

Unlock secrets to maximize your trade show investment

Trade shows aren't just an opportunity to showcase your products and services - they're a gateway to new connections, lucrative partnerships, and game-changing opportunities. Don't just collect business cards - turn them into valuable assets that fuel your business growth. Our post-trade show guide reveals:

Get the trade show guide you’ll be able to:
  • The six essential steps to take after a trade show to maximize your ROI
  • How to follow up with leads, nurture relationships, and convert prospects into paying customers
  • The strategies that successful businesses use to turn trade show contacts into long-term partnerships
  • Insider tips and proven techniques to skyrocket your trade show success