Score 1 point for every “Yes.” Total your answers at the end to determine if you are ready to navigate the shifting loyalty landscape and rising rate sensitivity.
QUESTION 1
Are you addressing rate sensitivity in your messaging?
Pro Tip:
Today’s rural consumers are cost-conscious. If you're not speaking to value, you're likely losing attention.
QUESTION 2
Is your content strategy tailored to the rural lifestyle segment?
Pro Tip:
Rural lifestyle borrowers have different goals, triggers and timelines than traditional ag borrowers. Does your content reflect that?
QUESTION 3
Are you actively engaging younger rural borrowers with tailored offers and messaging?
Pro Tip:
Younger buyers are still ready to invest, but only if the value is clear and compelling. Are you meeting them where they are with the right message?
QUESTION 4
Are you active in the digital spaces your customers actually use?
Pro Tip:
Rural consumers are browsing, comparing and applying for financing online. Do you show up when they’re searching?
QUESTION 5
Do you explain your financing programs in plain, relatable language?
Pro Tip:
Jargon kills conversation. Clear, confident communication builds trust.
QUESTION 6
Is your brand experience frictionless from first click to final decision?
Pro Tip:
Whether it's your website, application process or customer service, every step should be simple, fast and reassuring.
QUESTION 7
Are you using your data to personalize outreach and refine your approach?
Pro Tip:
Static marketing doesn’t win in a shifting economy. Are you adapting in real time?
Your Score:
6–7: You’re ahead of the curve. Keep adapting. 4–5: You’re on the right path, but there’s room to evolve to avoid missing out on opportunities 0–3: Now’s the time to rethink your approach before the next season starts.
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