Challenge

With more than 50 years as a leader in the mineral business and product sales in more than 70 countries, Zinpro desired refreshed branding to position the company for success and continued growth in the future. After unveiling a new corporate logo, the Z badge, Zinpro leaders sought to extend the new, bold look and feel across all master brands and product lines.

Solution

Zinpro engaged R+K to recommend an approach for extending the new brand look and feel and seamlessly modernize the full portfolio of current products while providing flexibility for future expansion. R+K initiated a strategic process and workshops with stakeholders around the globe to evaluate existing branding and set Zinpro up for success in master brand migration. Using these insights, R+K developed a clear, consistent brand hierarchy for a new brand ID system that would anchor the brand migration.

Results

  • Unanimous approval from executive leadership
  • Global rollout of the new brand architecture and ID system across all products and lines
  • Developed brand strategy framework for more than 50 products and programs
  • Designed new brand logos and colors for an additional 46 products
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Brand Strategy Framework
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New Brand Logos and Colors

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