See our skills in motion
Video has the power to educate and engage consumers. We use our experience, capabilities and toolbox of the latest equipment to harness that power. Then, together with our clients, we bring strategic ideas to life.
In partnership with the Illinois Soybean Association, we developed a 4-part documentary series to celebrate farm families and share their stories with the other soybean growers. An open and collaborative approach was crucial to the success of this project.
Our Earned and Owned departments developed interview questions and video scripts. Next, our in-house video department captured the story of each family using a variety of shooting styles, including ariel drone footage. We then produced the final videos which included casting voice over talent, designing onscreen lower thirds, editing and color correction.
Animated Educational Video
Created for: Bayer Crop Science
When Bayer asked us to make a video explaining the concept of the “weed seed bank” to farmers, we knew we had to make it digestible and engaging.
After writing the script and developing a storyboard, we found an animation studio to help us bring our vision to life. Together, we created a unique illustration style, cast the perfect voice over talent and brought the video to life with carefully selected sound effects and music.
After creating the Equine Retailer Marketing Center, a digital resource for equine retailers, we developed a tutorial-style video to walk Central Garden & Pet retailers and sales reps through the website’s content.
We cast the voice over talent and handled all aspects of video development, from writing the script and storyboard to editing the final piece.
The horticulture segment is diverse and filled with different types of growers who face a wide variety of challenges. Our goal in making this series was to give growers helpful information while also making sure the videos had a consistent look and feel.
Our efforts were led by the Earned and Planning and Integration teams, who interviewed growers in each segment. The interviews and accompanying B-roll was shot by our videographer who then worked with the Owned team to create stories that highlight a variety of Bayer products.
From engaging animated opening sequences and pre-roll to quick clips for social media, our in-house team is flexible and can adapt to video projects big and small.
Read some of our recent blogposts about the importance of video in marketing.