Bayer Environmental Sciences sought to increase awareness, engagement and sales of its annual savings program NOW Solutions among two target audiences: Lawn Care Operators and Golf Course Superintendents.
New NOW Solutions creative tailored to the two target audiences propelled a robust media plan. We leveraged the excitement of the new look and feel to execute a robust media plan that delivered sponsored content and promoted program details via programmatic display, endemic print and digital.
- Increased site traffic 262% over prior year
- Achieved 25% product sales increase over prior year
Product sales increase