NOW Solutions
Giving new life to an established program with strategic creative

Challenge

Bayer Environmental Sciences sought to increase awareness, engagement and sales of its annual savings program NOW Solutions among two target audiences: Lawn Care Operators and Golf Course Superintendents.

NOW Solutions web page design

Solution

New NOW Solutions creative tailored to the two target audiences propelled a robust media plan. We leveraged the excitement of the new look and feel to execute a robust media plan that delivered sponsored content and promoted program details via programmatic display, endemic print and digital.

Results

  • Increased site traffic 262% over prior year
  • Achieved 25% product sales increase over prior year
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Increased site traffic

Product sales increase

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Work

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