Northwestern Medicine
Restores brand vigor

Challenge

Northwestern Hospital had long been a leader in the highly competitive Chicago market. After some time with limited advertising support, brand health metrics started to slide. Newly formed Northwestern Medicine  needed a boost to reassert itself into its rightful position as the leading health system in Chicago and nationwide.

Solution

Focus on the human side of clinical advancements. The campaign highlighted Northwestern Medicine’s life-changing medical breakthroughs through real patient stories—demonstrating how Northwestern Medicine treatment got them living life to its fullest again.

Results

%
Increase in
online appointments
%
Increase in call volume

Work