Northwestern Hospital had long been a leader in the highly competitive Chicago market. After some time with limited advertising support, brand health metrics started to slide. Newly formed Northwestern Medicine needed a boost to reassert itself into its rightful position as the leading health system in Chicago and nationwide.
Focus on the human side of clinical advancements. The campaign highlighted Northwestern Medicine’s life-changing medical breakthroughs through real patient stories—demonstrating how Northwestern Medicine treatment got them living life to its fullest again.