FS INVISION
Challenges the Status Quo

Challenge

How do you relaunch a regional corn seed brand that’s been re-engineered with the latest genetics to outperform the competition?

FS InVISION Website Mockup of Digital Work

Solution

Go big and go bold. With FS InVISION™, we launched an iconic, aggressive, multimedia campaign challenging retailers and growers to rethink their seed.

  • TV
  • Print
  • Digital
  • Radio
  • Out-Of-Home

Results

FS InVISION sales increased over 6 percent and outperformed overall FS seed sales by 3x. The campaign continues to inspire both retailers and growers who know the seed lives up to its promise.

x
More Sales Than
All Other FS Seeds

Work