How do you relaunch a regional corn seed brand that’s been re-engineered with the latest genetics to outperform the competition?
Go big and go bold. With FS InVISION™, we launched an iconic, aggressive, multimedia campaign challenging retailers and growers to rethink their seed.
FS InVISION sales increased over 6 percent and outperformed overall FS seed sales by 3x. The campaign continues to inspire both retailers and growers who know the seed lives up to its promise.