---
title: Bayer Digital Media Strategy
description: Bayer wanted to improve the efficiency & effectiveness of their digital media activities. Learn how we helped transform their media strategy for growth.
image: https://www.rkconnect.com/hubfs/Rhea_and_Kaiser_September2024/images/CS-Header_Bayer-Media_1920x254_R02@2x.png
---

[![Rhea and Kaiser](https://www.rkconnect.com/hs-fs/hubfs/raw_assets/public/Rhea_and_Kaiser_September2024/images/rhea_kaiser_header_logo_transparent.png?width=160&height=45&name=rhea_kaiser_header_logo_transparent.png "Rhea and Kaiser")](http://www.rkconnect.com/)

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#### Micro-influencers skyrocket sustainability awareness for Indiana agriculture

The Indiana Soybean Alliance and Indiana Corn Marketing Council boosted awareness about sustainable farming among young consumers by leveraging micro-influencers.

- Achieved more than 5.75 million impressions
- Drove 10,238 site visits and a 9.48% Average Engagement Rate
- Fostered strong audience interaction, amplifying the sustainable farming message

# Bayer Digital Media Strategy

##### Expanding media capabilities to meet client's needs

Empowering growth with investments in digital media

 

## Situation

Bayer desired to improve the efficiency and effectiveness of their digital media activities in order to stay competitive in the digital space, even outside of agriculture. Bayer invested in building in-house human, technological and proprietary resources to bring their vision to life. As the digital media agency of record for Bayer, we were given the opportunity to provide guidance and support to empower the client’s growth trajectory.

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![2094337676_Bayer_Media_CS_Work_A](https://www.rkconnect.com/hs-fs/hubfs/2094337676_Bayer_Media_CS_Work_A.jpg?width=1349&height=900&name=2094337676_Bayer_Media_CS_Work_A.jpg)

## Solution

By building a team of subject matter experts in endemic display, programmatic, digital ad ops, social media and search, primarily from outside the B2B space, Rhea + Kaiser focused on owning as much of Bayer’s digital media execution process as possible. This team brought the right combination of expertise in digital advertising, agriculture, client brands and external partners to bring business up to date.

After auditing the existing client digital universe across Bayer’s entire portfolio, we explored existing and potential new resources, processes and proprietary tools. Our priorities included privacy, cookie depreciation and even sustainability and carbon emissions.

We planned holistically across channels, developed and rolled out new optimization strategies, aligned efforts across business units, and produced insights-driven reporting, while keeping stakeholders informed throughout the process.

## Results

### 32%

Of Media Team is Digital Specialists Pre-Assignment

### 50%

Of Media Team is Digital Specialists Post-Assignment

- Digital media garnered new engagement from key internal constituents and became a strategic priority for the client
- Feedback from Bayer showed our integration of new digital work with their own internal efforts was a triumph

## Unlock Marketing Success

To achieve your business goals, you need a clear direction and strategic alignment. But figuring out where to begin can be daunting.

**Download the free Discovery Map so you can pinpoint marketing objectives and gain invaluable insights.**

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