AAOS
Helps communities get active

Photo by © AAOS/Erin Lynn Ransford 2017

Challenge

The American Academy of Orthopaedic Surgeons (AAOS) was looking to expand the reach and accessibility of their A Nation in Motion program. This meant crafting a strategy focused on educating and empowering local communities to stay active and take care of their bones and joints.

Watch our video case study

AAOS Communities in Motion Virtual park

Solution

Design and develop a virtual park experience, Communities in Motion, to showcase and promote proper joint care. We then planned and implemented a paid social media campaign to drive and measure traffic to the site.

  • Digital
  • Content
  • Event

Results

A Facebook ad campaign targeting users interested in joint and bone health drove more than 17,000 visitors to the virtual park experience in less than 4 months. The campaign resulted in a click-through-rate (CTR) and cost-per-click (CPC) that dramatically outperformed industry averages.

%
Better than industry CPC
%
Better than industry CTR

Work

To enhance the AAOS virtual park experience, we filmed a series of videos at the event, bringing the activities to those who couldn’t attend.