Jeff Walter

Executive Director of Account Management and Planning

Jeff believes in the power of curiosity and dedication, especially when it comes to solving client business challenges.

An ardent student of brands, their customers and competitors, he knows the right questions to ask while guiding the team to category-defining strategies. Since graduating from University of Illinois and joining R+K in 2001, he has helped launch, grow and reinvigorate brands across many industries and categories, always pushing to better define the problem in order to find an actionable insight. Jeff co-authors the Marketing To Farmers blog with Diane Martin, drawing from the wisdom of his work and life experiences for the benefit of many fans and followers. His strategic leadership and fun, approachable style make him a double-shot of marketing power and a respected partner among clients and coworkers alike.

Jeff lives in Wheaton, Illinois, with his wife and two children and enjoys traveling, cooking and keeping his bright yellow 1965 Volkswagen bus running like new.