Allison Saegebrecht

Head of Paid Media

Curious, focused and collaborative—the three words that describe Allison’s approach to both her personal and professional life.

Allison came to R+K with 20 years of experience in strategic media planning at OMD. Her desire to always better understand the who, what, why and how has helped her lead cross-platform teams across categories, including agriculture, consumer packaged goods and quick service restaurants. She has created strategically driven communication plans for a variety of clients such as Wrigley’s, McDonald’s, REI and Pier 1. Allison is revered by colleagues and clients alike for asking probing questions, building trust and fostering effective working relationships to deliver high-quality solutions. With that trust, she is able to transform traditional media mixes toward highly integrated, multi-platform communication plans that elevate consumer interaction with brands.

Allison lives in the western suburbs with her husband and two daughters. She enjoys cooking, biking, trying new restaurants and spending time outdoors with family and friends.