R+K Produces U of I Ag Comm Campaign Video

Rhea + Kaiser (R+K) has produced a new video as part of a campaign to promote the expected and unexpected opportunities that await students and graduates of the Agricultural Communications Program at the University of Illinois at Urbana-Champaign.

The video, produced by R+K’s recently formed Video Production Unit, features candid interviews with Ag Communications students and alumni. The video will be used to promote the program through social and digital channels as well as during recruitment meetings at high schools and community colleges, and other events.

The video opens with Ag Communications senior Kendall Herren explaining that “Ag is so much bigger than what is on that tiny little farm.” Other spokespersons take turns in describing the program’s flexible curriculum, and how it is sponsored jointly by the College of Agricultural, Consumer and Environmental Sciences (ACES) and the College of Media. Students like Kendall can custom-design a curriculum to suit their unique technical subject matter interests and career hopes.

R+K formed its Video Production Unit earlier this year. Award-winning videographer and editor Patrick Barkley heads up the video team. His talents with the camera and in editing have earned him three Emmy awards. Patrick’s work has been featured in Chicago-based television programs such as “1st Look,” “Open House,” “Living Healthy” and “Your Money.”



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