R+K Earns Collegiate Advertising Award
R+K Receives Award for University of Illinois Agricultural Communications Video
R+K and the Agricultural Communications Program at the University of Illinois at Urbana-Champaignhave received the gold award from the Collegiate Advertising Awards for a video created to compliment the university’s recruitment efforts.
R+K’s new Video Production Unit produced the video about the university’s Agricultural Communications Program, a program with a combined curriculum from the College of Agricultural, Consumer and Environmental Sciences (ACES) and the College of Media. The university uses the video to promote the program through social and digital channels, during recruitment meetings at high schools and community colleges, and at other events. The video features candid interviews with University of Illinois Agricultural Communications students and alumni to help tell the story about the program.
“The video has made it a lot easier to tell the Agricultural Communications story,” said Lulu Rodriguez, Director of Agricultural Communications at the university. “It’s been a real conversation starter. When we use it, we are able to expand on its message, which schools really appreciate. We have a lot more inquiries coming in. Our recruiting efforts are paying off in large part to the video that R+K created for us.”
The Collegiate Advertising Awards program honors marketing professionals for outstanding excellence in all forms of advertising, marketing and promotion specific to higher education products and services. The annual awards competition recognizes U.S. colleges, universities and other educational organizations across a wide range of categories including branding, social media, recruiting, fund-raising, multimedia campaigns and educational fairs.
A panel of design and education marketing professionals judged the more than 900 entries on creativity, layout and design, typography, production, quality and overall effectiveness.
“We are thrilled to have received this recognition for the Ag Communications video. It was definitely a passion project for several of us at R+K who are Illinois graduates, including several Agricultural Communications grads,” said R+K Senior Account Supervisor Laura Findling, who was project lead on the video. “Lulu and her team were great partners in this initiative. We’re proud to be able to tell their story and encourage prospective students to consider the program. This was also the first major video project to come out of R+K’s new Video Production unit, so there’s a bit of R+K pride in there, too.”