Porter Fiszer Joins R+K as Senior V.P., Executive Creative Director

R+K announces the addition of Martha Porter Fiszer as Senior Vice President, Executive Creative Director (ECD).

As ECD, Porter Fiszer will oversee the agency’s creative operations and lead a team committed to solving brand and business challenges for R+K’s clients. She also will help drive business development and manage the overall agency as a member of the R+K Leadership Team.

“Martha brings strategic, digital and creative expertise and outstanding critical thinking, leadership and collaboration skills to R+K and our clients’ businesses,” said R+K President/CEO Diane Martin. “Martha is a voracious student of marketing and customer insight and advocates for integrated, omnichannel engagement.

Porter Fiszer began her career as a copywriter. She has worked at such large, consumer agencies as Leo Burnett Worldwide, Ogilvy & Mather and MARC USA and small agencies like Jack Levy Associates and LoSasso Integrated Marketing. Prior to joining R+K, Porter Fiszer was creative director at Chicago-based LoSasso. She has created award-winning creative and campaigns for major brands in the agriculture, camping and recreation, food service and manufacturing sectors.

“Martha truly embodies R+K’s values of curiosity, collaboration and authenticity. We look forward to her creative leadership, energy and strategic thinking for many years,” said Martin.