Diane Martin Featured in Agrimarketing Cover Story
R+K President + CEO Diane Martin was featured in a recent AgriMarketing cover story on “Women Leading Ag Agencies.” The article looks at how Diane got her start with R+K, the agency’s services, her favorite parts of the ag agency business, and the changes and challenges today’s ag agencies face.
“Works well with numbers, understands our business and plays well with others. Perhaps not Steve Rhea’s exact words, but definitely the theme when Steve asked me to succeed him as President and CEO of Rhea + Kaiser. I started my advertising career with R+K in account management on the Case IH account. I eventually jumped into other accounts, new business, strategy, training and operations which was great preparation for leading the firm since 2010.
“Agriculture is R+K’s foundational category, however, we also work in animal health and pet care, construction and mining equipment and healthcare. We provide our clients a range of services including branding, strategic planning, creative, media, public relations, digital and 1:1 marketing, and we most recently added in-house video production. Or simply stated, we deliver strategy and analytics, content, activation and measurement – all with a focus on integration and results.
“No two clients are the same. No two R+Kers are the same. And definitely no two days are the same. I have always loved the variety in the work and continual learning in the agency business, but I thrive on the people.
“Staying relevant while changes come warp speed is perhaps the biggest challenge. Continued evolution and relevance is a key priority for R+K and for me personally. Some may say that advertising is a young person’s business, but I refuse to let my nearly 30 years of experience become an obstacle. Successes and failures are great teachers, but my greatest teachers are the great people I encounter every day.
“This is still a creative business, but today, creativity isn’t just about clever lines, logos and CPM or even CPC. It’s about creative problem-solving for brands, or better yet, turning business problems into opportunities.
“Today we sort and synthesize data to inform and validate our strategies. We have to think fast and create even faster. The agency of the future requires curiosity, creativity, agility and intellectual restlessness. I’m proud to be part of an agency that embraces today’s dynamic agency world.”
Diane’s comments originally appeared in the “Women Leading Ag Agencies” cover story for the May 2016 issue of AgriMarketing magazine.