News and insights
Petfood Forum: A first timer’s perspective
How knowing your audience makes the most of the problem/solution trade show experience
National Ag Day: stand up for U.S. agriculture
This year March 14 marks the 46th anniversary of National Ag Day by the Agriculture Council of America.
Experiencing WVC through multiple lenses
Insights from the recent Western Veterinary Conference (WVC)
R+K wins regional agrimarketing awards
Agency recognized for advertising, public relations and digital excellence
Evolution of a rural lifestyle Persona
A first-hand example of how customers may shift Personas
What’s Marketing to Farmers?
We developed our blog, Marketing to Farmers, to help brands develop deep and lasting connections with farmers. Read our latest post »
FEATURED POST
Ad placement is driven by customer data, rather than the buyer