--- title: Case Study - Rhea+Kaiser description: Case Study - Rhea+Kaiser --- [![Rhea and Kaiser](https://www.rkconnect.com/hs-fs/hubfs/raw_assets/public/Rhea_and_Kaiser_September2024/images/header-logo.png?width=160&height=48&name=header-logo.png "Rhea and Kaiser")](https://www.rkconnect.com/) - [About](https://www.rkconnect.com/about/) - [Who We Are](https://www.rkconnect.com/about/#who-we-are) - [Leadership](https://www.rkconnect.com/about/#leadership) - [Careers](https://www.rkconnect.com/about/#careers) - Insights - [Blog](https://www.rkconnect.com/blog) - [Toolbox](https://www.rkconnect.com/toolbox/) - [Expertise](https://www.rkconnect.com/expertise/) - [Agriculture](https://www.rkconnect.com/expertise/agriculture/) - [Equipment](https://www.rkconnect.com/expertise/equipment/) - [Rural Lifestyle](https://www.rkconnect.com/expertise/rural/) - [Work](https://www.rkconnect.com/work) - [Contact](https://www.rkconnect.com/contact/) [![Rhea and Kaiser](https://www.rkconnect.com/hs-fs/hubfs/raw_assets/public/Rhea_and_Kaiser_September2024/images/rhea_kaiser_header_logo_transparent.png?width=160&height=45&name=rhea_kaiser_header_logo_transparent.png "Rhea and Kaiser")](https://www.rkconnect.com/) - [About](https://www.rkconnect.com/about/) - [Who We Are](https://www.rkconnect.com/about/#who-we-are) - [Leadership](https://www.rkconnect.com/about/#leadership) - [Careers](https://www.rkconnect.com/about/#careers) - Insights - [Blog](https://www.rkconnect.com/blog) - [Toolbox](https://www.rkconnect.com/toolbox/) - [Expertise](https://www.rkconnect.com/expertise/) - [Agriculture](https://www.rkconnect.com/expertise/agriculture/) - [Equipment](https://www.rkconnect.com/expertise/equipment/) - [Rural Lifestyle](https://www.rkconnect.com/expertise/rural/) - [Work](https://www.rkconnect.com/work) - [Contact](https://www.rkconnect.com/contact/) - - [![instagram](https://www.rkconnect.com/hubfs/instagram.svg)](https://www.instagram.com/rheakaiser/) - [![linkedin](https://www.rkconnect.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/rhea---kaiser/) ![white-plus](https://www.rkconnect.com/hubfs/Rhea_and_Kaiser_September2024/images/white-plus.svg) OUR WORK # We help brands reach new heights ## Real Stories of Success Explore our collection of case studies to see how we’ve helped clients overcome challenges and achieve measurable results. #### Choose A Category Category Category Omni-channel campaigns Branding Digital media Media planning Stakeholder communications Public relations Sales Strategy Content marketing Event management Influencers Best practices Dealer relationships Marketing Research [![How Farnam Reignited its Brand to Win Retailers and Consumers](https://www.rkconnect.com/hubfs/Case%20studies/Farnam%20branding/NEW-25004_Case%20Study%20Header_Farnam.jpg)](https://www.rkconnect.com/work/farnam-rebranding) #### [How Farnam Reignited its Brand to Win Retailers and Consumers](https://www.rkconnect.com/work/farnam-rebranding) Central Garden & Pet - 35% of retailers educated via the Farnam Launch Retailer Sheet - 25 shelf talkers for top selling SKUs increased linkage of new packaging with historical design, strengthening in-store brand recognition during the transition - 74% consumer recognition of Farnam’s new branding in-store, according to a brand survey [See the Full Results](https://www.rkconnect.com/work/farnam-rebranding) [![How We Used an Omnichannel Strategy to Build Lead Gen](https://www.rkconnect.com/hubfs/Case%20studies/RK%20lead%20gen/RNK_Case_study_header_RK_lead_gen.jpg)](https://www.rkconnect.com/work/rk-lead-generation) #### [How We Used an Omnichannel Strategy to Build Lead Gen](https://www.rkconnect.com/work/rk-lead-generation) Rhea + Kaiser - 51% increase in contacts captured - 105% increase in website traffic - 37% increase in owned blog content - Keyword rankings skyrocketed to 1st page (3 in the top 5) rising from deep in search engine results [See the Full Results](https://www.rkconnect.com/work/rk-lead-generation) [![Smart Ads, Smarter Strategy: How We Helped VAS Build A Digital Foundation](https://www.rkconnect.com/hubfs/NEW-25004_Case%20Study%20Header_VAS.jpg)](https://www.rkconnect.com/work/vas) #### [Smart Ads, Smarter Strategy: How We Helped VAS Build A Digital Foundation](https://www.rkconnect.com/work/vas) VAS - Connected the dots by stepping in to help configure GA4 events and ensure more seamless integration between the SEO initiative of the client, and an SEM initiative led by R+K - Strategically organized audiences by connecting and creating specific campaigns that optimize towards different KPIs throughout the marketing funnel - Created room for conversion optimization by reducing the number of lead gen forms and data within each form to reduce friction and encourage more completions [See the Full Results](https://www.rkconnect.com/work/vas) [![Two Blogs, One Domain & a 260% Traffic Increase: Here’s How We Did It](https://www.rkconnect.com/hubfs/Case%20studies/RK%20SEO%20case%20study/RNK_25004-RK_CaseStudy_RK_SEO_header.png)](https://www.rkconnect.com/work/rk-seo) #### [Two Blogs, One Domain & a 260% Traffic Increase: Here’s How We Did It](https://www.rkconnect.com/work/rk-seo) Rhea + Kaiser  - Within a month, the newly combined blog hosted on rkconnect.com hit a higher organic peak than when the two sites were on different domains. - Keywords climbed from deep in search engine results to rank in the top five [See the Full Results](https://www.rkconnect.com/work/rk-seo) [![Leveraging The Power Of Micro-Influencers](https://www.rkconnect.com/hubfs/Case%20studies/ISA%20influencer/NEW-25004_MicroInfluencer_Header%20(1).jpg)](https://www.rkconnect.com/work/isa-microinfluencers) #### [Leveraging The Power Of Micro-Influencers](https://www.rkconnect.com/work/isa-microinfluencers) Indiana Soybean Alliance - Drove 1.17M engagements at a $0.02 cost per engagement - Earned a 47% engagement rate with influencer content - Generated 1,325 site visitsby targeting Indiana sustainability searches     [See the Full Results](https://www.rkconnect.com/work/isa-microinfluencers) [![Bayer Digital Media Strategy](https://www.rkconnect.com/hubfs/Rhea_and_Kaiser_September2024/images/CS-Header_Bayer-Media_1920x254_R02@2x.png)](https://www.rkconnect.com/work/bayer-digital-media-strategy) #### [Bayer Digital Media Strategy](https://www.rkconnect.com/work/bayer-digital-media-strategy) Bayer - Digital media garnered new engagement from key internal constituents and became a strategic priority for the client - Feedback from Bayer showed our integration of new digital work with their own internal efforts was a triumph [See the Full Results](https://www.rkconnect.com/work/bayer-digital-media-strategy) [![Biodiesel Communications](https://www.rkconnect.com/hubfs/social-suggested-images/Work_ILS_Social_1200x628%20(1)-1-1.png)](https://www.rkconnect.com/work/illinois-soybean-association) #### [Biodiesel Communications](https://www.rkconnect.com/work/illinois-soybean-association) Illinois Soybean Association - More than 8 million impressions - 488% increase in unique visits to the landing page - Positive feedback from farmers about heightened credibility of biodiesel quality [See the Full Results](https://www.rkconnect.com/work/illinois-soybean-association) [![Category Expansion](https://www.rkconnect.com/hubfs/CS-Header_PoreShield_1920x254_R01.png)](https://www.rkconnect.com/work/poreshield) #### [Category Expansion](https://www.rkconnect.com/work/poreshield) PoreShield - Drove nearly 32,500 new users to the site from launch in May 2020 through September 2022 using paid search and paid social, which accounted for 84% of all new user traffic - Achieved target goal conversion in 14.6% of all user sessions, including case study downloads, supplier sites visits, contact form completions or video views - As of September 2022, 77 bridges in Indiana were protected with PoreShield™, and across the U.S. applications are underway on bridges, highways, fleet maintenance facilities and livestock farms - In July 2023, Crafco Inc. announced its acquisition of PoreShield™, satisfying ISA’s largest KPI for this product [See the Full Results](https://www.rkconnect.com/work/poreshield) [![Engaging Industry Influencers](https://www.rkconnect.com/hubfs/Website%20Images/Gather_Work_2.jpeg)](https://www.rkconnect.com/work/ils-gather-around-the-table) #### [Engaging Industry Influencers](https://www.rkconnect.com/work/ils-gather-around-the-table) Illinois Soybean Association - 69% were very familiar with Illinois soybean farmers’ sustainable production practices after attending the event, compared to 32% in the pre-event survey - 63% were very interested in partnering with organizations like ISA that share their commitment to sustainability and reducing environmental impact - 94% would recommend the Gather Around the Table event to a colleague or friend who had a role in sustainability [See the Full Results](https://www.rkconnect.com/work/ils-gather-around-the-table) [![Increasing Awareness in an Unfamiliar Category](https://www.rkconnect.com/hubfs/AdobeStock_334774072_Editorial_Use_Only-1-1.jpeg)](https://www.rkconnect.com/work/cnh-industrial-reman) #### [Increasing Awareness in an Unfamiliar Category](https://www.rkconnect.com/work/cnh-industrial-reman) CNH Industrial Reman - Exceeded earned media coverage goals by more than 300% - 34 pickups resulted from 4 press release distributions without the use and cost of newswire distribution: 16 agriculture and 18 construction - CNH Industrial Reman received earned media coverage from 22 different media outlets, including an interview and article write up from Farm Progress [See the Full Results](https://www.rkconnect.com/work/cnh-industrial-reman) [![Omni-Channel Campaign](https://www.rkconnect.com/hubfs/CS-Header_Delaro-Omni_1920x254_R01.jpeg)](https://www.rkconnect.com/work/delaro-2) #### [Omni-Channel Campaign](https://www.rkconnect.com/work/delaro-2) Bayer Delaro - The omni-channel plan achieved 19% Year Over Year sales growth for the Bayer corn and soy fungicide category, exceeding growth goals of 11% - Reached a new premium target without cannibalizing other Bayer fungicides [See the Full Results](https://www.rkconnect.com/work/delaro-2) [![Crisis Messaging](https://www.rkconnect.com/hubfs/CS-Header_FS-Crisis_1920x254_R01.jpeg)](https://www.rkconnect.com/work/fs-prepared-campaign) #### [Crisis Messaging](https://www.rkconnect.com/work/fs-prepared-campaign) FS Growmark - Achieved .46% click thru rate, surpassing prior year benchmark of .40% - Engaged audience for more than 2 minutes - Championed throughout all internal company communications and used as the theme for the annual company meeting [See the Full Results](https://www.rkconnect.com/work/fs-prepared-campaign) [![Increasing Sales and SKU Penetration](https://www.rkconnect.com/hubfs/CS-Header_CGP-Runnings_1920x254_R03-1.jpeg)](https://www.rkconnect.com/work/central-garden) #### [Increasing Sales and SKU Penetration](https://www.rkconnect.com/work/central-garden) Central Garden and Pet - Exceeded sales goal by 20% - Average monthly sales change in pilot stores was 40% YOY compared to 25% in control stores - Increased units sold 31% monthly on average, compared to 15.5% in control stores [See the Full Results](https://www.rkconnect.com/work/central-garden) [![Content Marketing](https://www.rkconnect.com/hubfs/Work_FS_ContentMktg_CS.jpeg)](https://www.rkconnect.com/work/fs-content-marketing-2) #### [Content Marketing](https://www.rkconnect.com/work/fs-content-marketing-2) FS Growmark - Optimized site visits to better measure engagement beyond the click using pixels, which better reflected actions taken on the website - 24% of all site traffic over the last 12 months of the campaign came directly from digital campaigns [See the Full Results](https://www.rkconnect.com/work/fs-content-marketing-2) [![Brand Extension](https://www.rkconnect.com/hubfs/CS-Header_Zinpro_1920x254_R01_E.jpeg)](https://www.rkconnect.com/work/zinpro-new) #### [Brand Extension](https://www.rkconnect.com/work/zinpro-new) Zinpro - Unanimous approval from executive leadership - Global rollout of the new brand architecture and ID system across all products and lines - Brand strategy framework for more than 50 products and programs - New brand logos and colors for an additional 46 products [See the Full Results](https://www.rkconnect.com/work/zinpro-new) [![Event Activation](https://www.rkconnect.com/hubfs/AdobeStock_187461475%20Large-1.jpeg)](https://www.rkconnect.com/work/women-in-golf-case-study-2) #### [Event Activation](https://www.rkconnect.com/work/women-in-golf-case-study-2) Bayer Women in Golf - Positioned Bayer as a thought leader in diversity and inclusion - Achieved attendance goal for golf and turf professionals from the U.S., Canada and Puerto Rico - Secured more than 1.1 million impressions and more than 2,000+ clicks in less than 5 weeks, surpassing registration goals by 140% - Garnered 5/5 overall satisfaction with the event, as rated by attendees [See the Full Results](https://www.rkconnect.com/work/women-in-golf-case-study-2) [![Refreshing an Established Program](https://www.rkconnect.com/hubfs/Work_Refreshing.jpg)](https://www.rkconnect.com/work/now-solutions-2) #### [Refreshing an Established Program](https://www.rkconnect.com/work/now-solutions-2) Bayer - Increased site traffic 262% over prior year - Achieved 25% product sales increase over prior year [See the Full Results](https://www.rkconnect.com/work/now-solutions-2) [![Researching Growth Opportunities](https://www.rkconnect.com/hubfs/Rhea_and_Kaiser_September2024/images/CNH%20Industrial%20Reman%20Facility-1.webp)](https://www.rkconnect.com/work/cnh-research-case-study-2) #### [Researching Growth Opportunities](https://www.rkconnect.com/work/cnh-research-case-study-2) CNH Reman - Uncovered valuable insights including the primary need for end user educational content about the process of remanufacturing and related misconceptions - Developed strategies and tactics for communicating cost comparisons in a fast and effective manner - Generated a comprehensive communication plan and messaging strategies for dealers and end users to increase awareness, consideration and trial of CNH Reman products [See the Full Results](https://www.rkconnect.com/work/cnh-research-case-study-2) [![Positioning A New Brand](https://www.rkconnect.com/hubfs/Bayer_Work_1-2.jpeg)](https://www.rkconnect.com/work/bayer-delaro-complete-2) #### [Positioning A New Brand](https://www.rkconnect.com/work/bayer-delaro-complete-2) Bayer Delaro Complete - Sales of Delaro Complete driven by media increased by 2.4 times which accounted for around 80% of Delaro’s growth in MY21 - $25MM in additional sales in first year post campaign launch - 100% of the Delaro Complete inventory sold out in the first year post product launch [See the Full Results](https://www.rkconnect.com/work/bayer-delaro-complete-2) ## Hear Directly from Our Customers: Real Stories, Real Success “Thank you so much for making us look good. R+K proactively follows the IAB standard to empower media partners for delivery optimization.” ##### Scott Yi Marketing Data ​analytics Lead, Bayer “Great job on this project. The work is fun and on point. Thank you for publishing the landing page. We tested it in our meeting with a few sales leads and they love it. It absolutely was a highlight of the meeting.” ##### Martha Lefebvre Senior Marketing Manager, Central Garden & Pet “Thank you so much for making us look good. R+K proactively follows the IAB standard to empower media partners for delivery optimization.” ##### Scott Yi Marketing Data ​analytics Lead, Bayer “Great job on this project. The work is fun and on point. Thank you for publishing the landing page. We tested it in our meeting with a few sales leads and they love it. It absolutely was a highlight of the meeting.” ##### Martha Lefebvre Senior Marketing Manager, Central Garden & Pet ## Unlock Marketing Success To achieve your business goals, you need a clear direction and strategic alignment. But figuring out where to begin can be daunting. **Download the free Discovery Map so you can pinpoint marketing objectives and gain invaluable insights.** - - [About](https://www.rkconnect.com/about/) - [Who We Are](https://www.rkconnect.com/about/#who-we-are) - [Leadership](https://www.rkconnect.com/about/#leadership) - [Careers](https://www.rkconnect.com/about/#careers) - - [Insights](https://www.rkconnect.com/blog) - [Blog](https://www.rkconnect.com/blog) - [Toolbox](https://www.rkconnect.com/toolbox/) - - [Expertise](https://www.rkconnect.com/expertise/) - [Agriculture](https://www.rkconnect.com/expertise/agriculture/) - [Equipment](https://www.rkconnect.com/expertise/equipment/) - [Rural Lifestyle](https://www.rkconnect.com/expertise/rural/) - - [Work](https://www.rkconnect.com/work) - [Contact](https://www.rkconnect.com/contact/) [![Rhea and Kaiser](https://www.rkconnect.com/hs-fs/hubfs/raw_assets/public/Rhea_and_Kaiser_September2024/images/rhea_kaiser_header_logo.png?width=621&height=172&name=rhea_kaiser_header_logo.png "Rhea and Kaiser")](https://www.rkconnect.com/) - [![facebook](https://www.rkconnect.com/hubfs/Rhea_and_Kaiser_September2024/images/facebook.svg)](https://www.facebook.com/rksocial) - [![instagram](https://www.rkconnect.com/hubfs/instagram.svg)](https://www.instagram.com/rheakaiser/) - [![linkedin](https://www.rkconnect.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/rhea---kaiser/) 1230 E Diehl Rd, Ste 304 Naperville, IL 60563 © 2024 Rhea + Kaiser. All rights reserved. [Privacy Policy](https://www.rkconnect.com/privacy-policy)    [AI Disclosure](https://www.rkconnect.com/ai-disclosure-and-training-page) © 2024 Rhea + Kaiser. All rights reserved. [Privacy Policy](https://www.rkconnect.com/privacy-policy)    [AI Disclosure](https://www.rkconnect.com/ai-disclosure-and-training-page)