Repurpose, Reuse, Reach More: The Zero-Click Play Every Ag Brand Needs-Rhea Kaiser

Ditch the link. Deliver value up front. And get more from the content you already have.

Real talk. Getting clicks these days is like trying to flag down a tractor from across the field during a dust storm. The fight for attention online is real, and it’s only getting tougher.

But that doesn’t mean your content has to go unnoticed.

Enter zero-click content. It’s a tactic that ditches the click-through chase and brings value right to the scroll.

And yes, that’s a good thing.Because when done right, zero-click content builds trust, awareness and brand loyalty without asking your audience to leave the platform or even open a new tab.

If you’re marketing in the agriculture industry, the zero-click approach helps you meet people where they are. The best part? You don’t need to reinvent the wheel.

You’ve already got great content. You just need to repackage it for the platforms your audience is scrolling through every day.

Here’s how to get more mileage out of the content you’ve already created and turn it into thumb-stopping, zero-click gold.

Wait, what’s zero-click content again?
It’s content that delivers everything the user needs without making them leave the platform. No “read more” or “click here.” Just scroll-stopping, brain-tapping content that says, “Hey, you can learn something right here.”

Examples include:

• A LinkedIn carousel that breaks down a concept slide by slide
• An Instagram post that shares key takeaways from your blog post
• A Facebook video that highlights moments from your webinar

Zero-click content supports the top and middle of the funnel. It warms up your audience and earns attention, making those harder asks, like filling out a form, easier down the line.

This approach flips the traditional model. Instead of teasing content and hoping for clicks, you deliver the goods right away. And for ag brands, where trust and clarity matter, that can be a game-changer.

Why zero-click content works in ag marketing
We all know the ag industry runs on relationships. But even the most loyal audiences aren’t clicking as much as they used to. A 2024 Sparktoro study found that nearly 60% of Google searches now end without a click. And social platforms? They’ve all but declared war on external links.

As an ag marketer, you often deal with niche audiences. Zero-click content helps build those by removing friction and offering value up front.

Here’s why it works:

• It meets your audience where they are: Farmers, agronomists, co-op staff, or supply chain managers aren’t always going to click through. But they’ll engage if the content is relevant and easy to consume.
• It’s built for scroll-stopping: Platforms like LinkedIn, Facebook, and Instagram are crowded. If your post gets to the point and delivers useful insights fast, you’re more likely to grab attention.
• It still drives results: Zero-click content doesn’t mean zero impact. It builds awareness, educates your audience, and positions your brand as helpful, which leads to more qualified traffic over time.

How to repurpose existing content into zero-click formats
Think of your content library like a grain bin; it’s full of good stuff. Now it’s time to pull it out, dust it off, and package it for the platform your audience is actually using.

Here are some ways to breathe new life into what you’ve already got:

• Blog Post → LinkedIn Carousel: Take a meaty blog post and break it into bite-sized slides. Each slide gets one big idea. Add a punchy hook to the first slide, drop the insights throughout, and finish with a CTA like “follow us for more ag insights.”
• Whitepaper → LinkedIn Post or X Thread: Whitepapers are rich with data, but no one wants to open a PDF on their phone. Instead, pull out two to three big stats and share them with context. Make it conversational. Here’s an example: 87% of co-op leaders say diversifying revenue is a 2025 priority. That’s big. Here’s how they’re doing it. Then list two to three bullet points or insights for snackable thought leadership.

• Webinar → Instagram Reel or Facebook Video: Webinars are often packed with great talking points. Clip a 30–60 second highlight, add captions, and post it directly on Instagram or Facecook (or both). For added value, add a comment with the full insight or stat for people who watch with the sound off.
• Customer FAQ → Facebook or Instagram Post: If your sales team is always answering the same questions, write a short post with the answer. This is especially great for reaching newer audiences who are looking for quick answers without the jargon.

A few tips for zero-click success
Before you start slicing and dicing like a Ginsu chef, keep these tips in mind:

• Start with the insight: Don’t bury the lead. Deliver the value up front.
• Play to the strengths of each platform: Not all content types are suited for all platforms. LinkedIn loves carousels. Instagram loves Reels. Facebook loves helpful posts with strong visuals. Use the tools and formats the platform gives you.
• Write like a human: No one wants to engage with a brand that sounds like a robot reading a press release. Be helpful, clear, and a little witty.
• Include a light CTA: Even if you’re not chasing clicks, you can still encourage people to follow, comment or share.

How to measure the impact ofzero-click content
Just because you’re not chasing clicks doesn’t mean you can’t measure success. With zero-click content, your key metrics shift from clicks and traffic to engagement signals.

Here’s what to keep an eye on:

• Reach: How many people are seeing your content?
• Shares, saves, and comments: Are people interacting with your content and finding it valuable enough to engage with?
• Follows and brand mentions: Are you growing your audience and visibility over time?
• Brand lift and sentiment: If you have access to brand tracking studies or social listening tools, check to see if people are talking about you more positively.

Zero-click content builds brand equity. It’s the long game, not a direct line from post to purchase.

But does it work?
We get it. You don’t want to waste time chasing a shiny object. Neither do we, but we were curious to see what happens when you make content the destination, so we pivoted in our social content.

Instead of relying on creative copy followed by “Click to read our blog,” we started creating videos and carousels that gave away the good stuff right there. No click needed.

What happened?

• Reach went up by 62%
• Engagement increased by 23%.

That’s not just a lift. That’s a lift-off.

Of course, zero-click content isn’t a silver bullet. If you're only focused on engagement and never move people further down the funnel, you risk building a crowd, not a customer base. The key is to mix zero-click content with other tactics that invite deeper action when the time is right.

Heads up: Zero-click content is great for building trust, awareness, and affinity. But it’s not the right solution for every challenge.

If your primary goal is direct lead generation, ecommerce sales, or event registrations, you’ll still need strategies that drive clicks, like paid ads, landing pages, and conversion campaigns.

Zero clicks, maximum value
Zero-click content isn’t just a passing trend. It’s a smarter, savvier way to build connections and share information. And in ag marketing, where relevance and trust are everything, it’s a smart way to get more from your content and give more to your audience.

So stop holding back the good stuff. Put it out there, meet your audience where they are, and let your expertise do the talking.

Need help making it happen? We’ve got ideas. Drop us a note to get the conversation started. And yes, we see the irony in asking you to click after all that zero-click talk.

Also, if you’re exploring new social channels, check out our post on choosing the right platform for your brand. (We couldn’t resist one more click . . . for old times’ sake).