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Our Blog

The latest trends and marketing news

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The importance of scientific credibility when marketing to...

Giving credit to your sources will have...

Data Science doesn’t have to be hard when marketing to...

All I ever needed to know about Data...

Know who influences farmers’ decisions

Influencer audiences are an important...

It’s a good day to thank a farmer

Join the Marketing to Farmers team in...

Maintaining the calm before, during and after the storm

How to be our best when Mother Nature...

Some thoughts about marketing to farmers at farm shows

A brief conversation about why farmers...

Farmers are mobile & your email marketing should be, too

Making the point and making it...

Marketing to farmers returning to Rural America

The next generation of ag is returning...

Three ways to put family first when marketing to farmers

Keep in mind the importance of family...

Marketing to farmers poses a unique set of challenges

Embrace these 4 challenges head-on and...

Marketing to farmers at the county fair is a winning...

Don’t dismiss the value of county and...

Don’t sell your internal audience short when marketing to...

Drive bigger success by involving your...

How loyal is your loyalty program when marketing to farmers?

4 Lessons for creating loyalty programs...

Marketing to today’s entitled farmers

Three tips to keep your entitled...

Good storytelling is great for marketing to farmers

One of the oldest forms of...

5 benefits of using third-party metrics when marketing to...

Third-party services offer additional...

Where are all the great taglines in marketing to farmers?

An informal survey reveals very few...

4 media monitoring tips for marketing to farmers

Here’s how you can best use media...

Don’t stop marketing to farmers during a downturn

Farmers expect you to ride through...

The internet is your new trade show when marketing to...

In the world of ag, online customer...

Can urgency and strategy coexist in marketing to farmers?

Avoid the temptation of reacting to...

Use the 5 whys to turn research into insights when...

The true value of research in marketing...

Investing in youth and education has a place in marketing...

Marketing and communications resource...

Marketing to 5 generations of farmers

Insights into the unique mindsets and...

Hindsight can be foresight when marketing to farmers

Being smart and being creative with...

The value of a great brief when marketing to farmers

Critical to your program’s success in...

3 ways marketing can help sales simplify decision making...

Information overload can delay or...

Selecting the right agency partners for Marketing to Farmers

Before you start, make your agency...

The evolving ag media landscape and its fit in marketing to...

As new technologies emerge and budgets...

Commodity Classic Insight: The CFO mindset of farmers is in...

Observations at Commodity Classic from...

Native advertising goes beyond digital when marketing to...

Strengthen your brand’s relationship...

Judging today’s creative when marketing to farmers

Even as new channels emerge, the rigors...

Is there value in programmatic when marketing to farmers?

Use customer data for more precise,...

How to measure earned media when marketing to farmers

Are you monitoring what matters?...

Maximize your event marketing plan through metrics,...

Using metrics to understand the impact...

When marketing to farmers use actionable and specific data

Farmers’ business savvy is increasing...

Everyone deserves a rich online experience, even when...

At the end of the day – we’re all...

Top 5 Marketing To Farmers posts from 2016

Look for more insights in 2017 The past...

Clicks aren’t the only measure of success when marketing...

While clicks can help evaluate the...

The viability of augmented reality when marketing to farmers

The possibilities of AR for agriculture...

Business consolidation is the time for marketing to...

Four strategic imperatives for...

M&As add complexity when marketing to farmers

Plan for open, honest communications to...

Simplify the technical when marketing to farmers

As farmers face a boom of new...

Using marketing to encourage brand loyalty among millennial...

Taking a personal approach to reach...

Branded content vs. content brand when marketing to farmers

The long-term value of building a...

Get on the farm (if you want to better understand how to...

Win a farmer’s attention and earn his...

4 ways connections are key when marketing to farmers

Connect solutions and call to action to...

Is it time to reprioritize first-generation farmers in your...

Young, first-generation farmers...

When marketing to farmers, respect the relationship with ag...

Understanding is the foundation for...

Build deeper farmer brand connections with the right tone...

The way your brand is perceived by...

Using facts vs. emotions to drive marketing to farmers

The right blend of emotion and facts...

Never underestimate the power of women when marketing to...

A personal perspective on the impact...

Don’t overlook the ROI of PR when marketing to farmers

More PR channels mean more engagement...

Keep your eye on the future when marketing to farmers

The future successes of ag marketers...

Building marketing content for farmers in two simple steps

Content marketing is critical for most...

Make sports fans brand fans when marketing to farmers

Sports are an effective way to target...

Objectives aren't optional when marketing to farmers

Three simple steps to writing better...

Making the case for TV when marketing to farmers

TV can seem old-school, but don’t...

7 steps to ensure advocacy fits in your marketing to farmers

Make sure your brand and company are up...

Marketing to farmers during their media-stacked day

How to best leverage competing and...

When to shift money to digital when marketing to farmers

How to build the case for the new mix...

Farmer sentiment not the best barometer for marketing...

Using market fluctuations to drive...

“You need to be strategic”

How many times have you heard or even...

How farmers use mobile devices impacts how to market to them

Mobile is the future. And farmers are...

Is sustainability motivating to farmers?

Key motivating factors should lead...

Connecting with Farmers: The Power of Emotional Marketing

Making the emotional connection to...

Fields of familiarity in marketing to farmers

4 things on how brands can stand out...

Consumer attitudes count when marketing to farmers

Use of more strategic rigor in ag...

Print still rules the marketing mix for reaching farmers

Unlike general audiences, farmers still...

How important is design when marketing to farmers?

In a content-heavy environment, it can...

FWIW, texting has a place in marketing to farmers

Text marketing may seem outdated, but...

Marketing to today’s farmer CEO – Chief Everything Officer

Farmers have changed drastically, has...

Marketing to farmers requires agrimarketing therapy

Alter your perspective to get new idea...

6 ways to credibly empathize with farmers in marketing

Build credibility and farmer trust with...

Three critical mistakes to avoid when marketing to farmers

Avoiding these common mistakes can help...

Who they aren’t – farmer marketing myths

Who they aren’t is just as important as...

Marketing to farmers in the age of disruption

Marketers need to keep pace with...