R+K registered an impressive showing at the Golden ARC Awards on July 27 in St. Paul, Minn. The awards, which are sponsored by the Agricultural Relations Council and honor the best work in agricultural public relations, were given out in conjunction with the annual Agricultural Media Summit event.
For its work with client Bayer CropScience, R+K received eight first-place Golden ARCs in the following categories:
- Marketing Communications for Agricultural Audiences – “Harvest Road Show”
- PR Campaigns: Internal – “Success Comes From Within”
- Open Category: Campaigns – “Want Help with Aphids?”
- Media Relations – “Creating A New STAR at ASTA”
- Collateral/Literature – “How to Save $3 Billion”
- Feature Writing – “Teamwork Restores Hawaii Cole Crops”
- Special Events – “LinkUp and Lead the Way”
- Unique Tactics and Executions – “Take Your Best Shot”
This year’s competition was judged by members of the Public Relations Society of America, who proved to be tough in their assessments (in some categories, judges declined to give an award). Other organizations receiving awards include American Farm Bureau Federation, The National Pork Board, Weber Shandwick, National Cattlemen’s Beef Association, Golin Harris, Fleishman-Hillard, Bader-Rutter, Charleston/Orwig, Dow AgroSciences, Osborn & Barr, CHS, John Deere and more.
Deadlines for the 2011 Golden ARC Awards competition will be announced soon. For more information on the Awards, visit www.goldenarcawards.com.
Deron Johnson is vice president, director of public relations at R+K. He can be reached at djohnson@rkconnect.com.