We promised you an update after participating in the IFT-sponsored webcast about food-focused blogs, so here goes. But first, since transparency is all the rage right now, I feel compelled to say most of the session felt a little blogging 101 to me and my colleagues. But since intelligence sharing also is all the rage, we’ve pulled together a few solid reminders from the session.
To be a successful blogger, you must:
For many of us — whether you question regulating a seemingly uncontrollable space like the World Wide Web or think the FDA is late to the party — this will be an important story to follow. For starters, you can access specifics on the upcoming FDA public hearings here. (Um…you’ll note the FDA doesn’t quite have the blogging rules down quite yet…)
And as you launch, continue or expand your social media presence, we welcome your questions and concerns about the complexities of advertising and promoting regulated products on the Internet.
R+K interfaces with a variety of compliance and regulatory bodies in the course of our work with clients, including the FDA, U.S. Environmental Protection Agency, Federal Deposit Insurance Corporation and the Consumer Product Safety Commission, among others. We’ve worked with such organizations in several capacities, ranging from helping clients ensure compliance with government regulations to developing partnerships to create more robust communications programs.
Laura Schmidt is a member of the R+K Food team, which offers food manufacturers and marketers a fresh perspective and measureable communications solutions.