IDEAS

What goes into every R+K creative solution? Research, planning, strategizing ... and lots of questions. Our idea igniters take the concept of client collaboration and drive it to a whole new level. We ask unexpected questions and build innovative concepts from the answers.
AMDRO
CAPRENO
CATERPILLAR
DEPAUL UNIVERSITY
RHEA + KAISER
STONEVILLE

AMDRO

EXCEL MARKETING — AMDRO FIRE ANT KILLER CAMPAIGN
Fire ants are not just a nuisance. They are vile, thoraxed demons sent to destroy civilization across the South. Our work for Amdro Fire Ant Killer explores the pain, but ohhhh, does it relish the punishment.
Bait Is Better Web Site
Writhe of the Fire Ants TV
Opera De Invicta - TV
Sting-Phony No. 5 - :60 Radio

CAPRENO

BAYER CROPSCIENCE — CAPRENO
During growing season, the Midwestern corn farmer sees his world as a relentless battle against weeds that eat up his profits. For Bayer CropScience and Capreno herbicide, we saw his world that way, too.
Man Vs. Weed :30 TV
Man vs. Weed Print
Man vs. Weed Spread
Commodity Update Insert
Man Vs. Weed - :30 Radio
x > <

CATERPILLAR

CATERPILLAR — COMPACT CONSTRUCTION EQUIPMENT
When you think Caterpillar, do you think large? Think again. Because when Caterpillar asked us to help launch their new line of compact machinery, the products may have been small, but the opportunity was huge.
Attitude Print
Reputation Print
Bloodline Print
Duel TV
Next-Generation Poster
Legacy Direct Mail (Cover)
x > <

DEPAUL UNIVERSITY

DePaul University - Brand Campaign
Education, at its very best, broadens a student’s perspective and enables the ability to see beyond the obvious. In this campaign for DePaul University, we challenge everyone to see the world though a wider lens. Best of Show - 2012 Educational Advertising Awards
Tree TV
DePaul Print - Apple
DePaul Print - Light Bulb
Bus Shelter
Construction Radio :60
x > <

RHEA + KAISER

RHEA + KAISER - NAMA PANCAKE BREAKFAST 2011
Picture 300 party-glazed conventioneers wandering back to their hotel at midnight. Where some see hangovers, we see opportunity. Thus was born the R+K After the After-Party Pancake Breakfast, now held annually at the National Agri-Marketing Conference. 2012 National Best of NAMA award
Logo
Teaser Posters
Reveal Posters
Pre-Event Banner Ads
Supporting Elements
Feeding the Need
x > <

STONEVILLE

BAYER CROPSCIENCE — STONEVILLE
Ironically, a cotton grower faces his most critical business decision just as he enters his “off-season.” Because that is when it comes time to choose and reserve the seed for the following year. In this campaign, we celebrate the gravitas of that moment. "Fallow" TV - 2012 National Best of NAMA award
Because Print
Fallow TV
Big Decisions - :30 Radio
x
Image 2
x
Image 5
x
Image 6
x>
Bait Is Better Web Site
x>
Logo
x><
Pre-Event Banner Ads
x><
Teaser Posters
x><
Reveal Posters
x><
Supporting Elements
x<
Feeding the Need
x><
Man vs. Weed Print
x><
Man vs. Weed Spread
x><
Man vs. Weed Commodity Update Insert
x><
DePaul Print - Light Bulb
x><
Bus Shelter
x>
Because Print
x>
Attitude Print
x><
Reputation Print
x><
Bloodline Print
x><
Next-Generation Poster
x><
Legacy Direct Mail (Cover)
x><
Legacy Direct Mail (Interior)
x<
Boot Mailer
x><
DePaul Print - Apple - Merit Award - 2012 Educational Advertising Awards
x
Sting-Phony No. 5 Radio
x
Man Vs. Weed :60 Radio
x
DePaul Radio
x
Big Decisions Radio
x><
Opera De Invicta - TV
x><
Writhe of the Fire Ants TV
x>
Man Vs. Weed :30 TV
x>
Tree TV
x><
Fallow TV - 2012 National Best of NAMA award
x><
Duel TV
x<
Construction Radio :60
x<
Big Decisions - :30 Radio
x<
Man Vs. Weed - :30 Radio
x<
Sting-Phony No. 5 - :60 Radio
preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image preloaded image