IDEAS
What goes into every R+K creative solution? Research, planning, strategizing ... and lots of questions. Our idea igniters take the concept of client collaboration and drive it to a whole new level. We ask unexpected questions and build innovative concepts from the answers.

AMDRO

CAPRENO

CATERPILLAR

DEPAUL UNIVERSITY

RHEA + KAISER

STONEVILLE
AMDRO
EXCEL MARKETING — AMDRO FIRE ANT KILLER CAMPAIGN
Fire ants are not just a nuisance. They are vile, thoraxed demons sent to destroy civilization across the South. Our work for Amdro Fire Ant Killer explores the pain, but ohhhh, does it relish the punishment.

Bait Is Better Web Site

Writhe of the Fire Ants TV

Opera De Invicta - TV

Sting-Phony No. 5 - :60 Radio
CAPRENO
BAYER CROPSCIENCE — CAPRENO
During growing season, the Midwestern corn farmer sees his world as a relentless battle against weeds that eat up his profits. For Bayer CropScience and Capreno herbicide, we saw his world that way, too.

Man Vs. Weed :30 TV

Man vs. Weed Print

Man vs. Weed Spread

Commodity Update Insert

Man Vs. Weed - :30 Radio
CATERPILLAR
CATERPILLAR — COMPACT CONSTRUCTION EQUIPMENT
When you think Caterpillar, do you think large? Think again. Because when Caterpillar asked us to help launch their new line of compact machinery, the products may have been small, but the opportunity was huge.

Attitude Print

Reputation Print

Bloodline Print

Duel TV

Next-Generation Poster

Legacy Direct Mail (Cover)
DEPAUL UNIVERSITY
DePaul University - Brand Campaign
Education, at its very best, broadens a student’s perspective and enables the ability to see beyond the obvious. In this campaign for DePaul University, we challenge everyone to see the world though a wider lens.
Best of Show - 2012 Educational Advertising Awards
Tree TV

DePaul Print - Apple

DePaul Print - Light Bulb

Bus Shelter

Construction Radio :60
RHEA + KAISER
RHEA + KAISER - NAMA PANCAKE BREAKFAST 2011
Picture 300 party-glazed conventioneers wandering back to their hotel at midnight. Where some see hangovers, we see opportunity. Thus was born the R+K After the After-Party Pancake Breakfast, now held annually at the National Agri-Marketing Conference.
2012 National Best of NAMA award
Logo

Teaser Posters

Reveal Posters

Pre-Event Banner Ads

Supporting Elements

Feeding the Need
STONEVILLE
BAYER CROPSCIENCE — STONEVILLE
Ironically, a cotton grower faces his most critical business decision just as he enters his “off-season.” Because that is when it comes time to choose and reserve the seed for the following year. In this campaign, we celebrate the gravitas of that moment.
"Fallow" TV - 2012 National Best of NAMA award
Because Print

Fallow TV

Big Decisions - :30 Radio