EXCEL MARKETING — AMDRO FIRE ANT KILLER CAMPAIGN
Fire ants are not just a nuisance. They are vile, thoraxed demons sent to destroy civilization across the South. Our work for Amdro Fire Ant Killer explores the pain, but ohhhh, does it relish the punishment.

BAYER CROPSCIENCE — CAPRENO
During growing season, the Midwestern corn farmer sees his world as a relentless battle against weeds that eat up his profits. For Bayer CropScience and Capreno herbicide, we saw his world that way, too.

CATERPILLAR — COMPACT CONSTRUCTION EQUIPMENT
When you think Caterpillar, do you think large? Think again. Because when Caterpillar asked us to help launch their new line of compact machinery, the products may have been small, but the opportunity was huge.

DePaul University - Brand Campaign
Education, at its very best, broadens a student’s perspective and enables the ability to see beyond the obvious. In this campaign for DePaul University, we challenge everyone to see the world though a wider lens. Best of Show - 2012 Educational Advertising Awards

RHEA + KAISER - NAMA PANCAKE BREAKFAST 2012
Each year, R+K sponsors the After the After-Party Pancake Breakfast at the national NAMA convention. Topping 2011 was going to be tough, so we added an extra ingredient: Chef Ray. We took one improv actor, mixed in a Facebook page, then gently stirred in a backstory spiced with generous helpings of video. The result? Delicious.

FS SEED — InVISION
Challenging the market leaders may make you an underdog, but that doesn't mean you can't have a bold attitude. R+K infused a lot of fight into GROWMARK's FS InVISION brand seed corn. From its new logo to its TV spots, R+K gave InVISION the swagger needed to challenge the status quo.