WORK

What goes into every R+K creative solution? Research, planning, strategizing ... and lots of questions. Our idea igniters take the concept of client collaboration and drive it to a whole new level. We ask unexpected questions and build innovative concepts from the answers.
AMDRO
CAPRENO
CATERPILLAR
DEPAUL UNIVERSITY
RHEA + KAISER
InVISION

AMDRO

EXCEL MARKETING — AMDRO FIRE ANT KILLER CAMPAIGN
Fire ants are not just a nuisance. They are vile, thoraxed demons sent to destroy civilization across the South. Our work for Amdro Fire Ant Killer explores the pain, but ohhhh, does it relish the punishment.
Bait Is Better Web Site
Writhe of the Fire Ants TV
Opera De Invicta - TV
Sting-Phony No. 5 - :60 Radio

CAPRENO

BAYER CROPSCIENCE — CAPRENO
During growing season, the Midwestern corn farmer sees his world as a relentless battle against weeds that eat up his profits. For Bayer CropScience and Capreno herbicide, we saw his world that way, too.
Man Vs. Weed :30 TV
Man vs. Weed Print
Man vs. Weed Spread
Commodity Update Insert
Man Vs. Weed - :30 Radio
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CATERPILLAR

CATERPILLAR — COMPACT CONSTRUCTION EQUIPMENT
When you think Caterpillar, do you think large? Think again. Because when Caterpillar asked us to help launch their new line of compact machinery, the products may have been small, but the opportunity was huge.
Attitude Print
Reputation Print
Bloodline Print
Duel TV
Next-Generation Poster
Legacy Direct Mail (Cover)
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DEPAUL UNIVERSITY

DePaul University - Brand Campaign
Education, at its very best, broadens a student’s perspective and enables the ability to see beyond the obvious. In this campaign for DePaul University, we challenge everyone to see the world though a wider lens. Best of Show - 2012 Educational Advertising Awards
Tree TV
DePaul Print - Apple
DePaul Print - Light Bulb
Bus Shelter
Construction Radio :60
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RHEA + KAISER

RHEA + KAISER - NAMA PANCAKE BREAKFAST 2012
Each year, R+K sponsors the After the After-Party Pancake Breakfast at the national NAMA convention. Topping 2011 was going to be tough, so we added an extra ingredient: Chef Ray. We took one improv actor, mixed in a Facebook page, then gently stirred in a backstory spiced with generous helpings of video. The result? Delicious.
Posters
More Posters
Even More Posters!
Facebook Page
Facebook Videos
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InVISION

FS SEED — InVISION
Challenging the market leaders may make you an underdog, but that doesn't mean you can't have a bold attitude. R+K infused a lot of fight into GROWMARK's FS InVISION brand seed corn. From its new logo to its TV spots, R+K gave InVISION the swagger needed to challenge the status quo.
InVISION Logo
Print - Status Quo
Print - Piece of This
TV - Diner
TV - Field
Print - Signs & Packaging
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Image 2
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Image 5
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Image 6
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Bait Is Better Web Site
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Logo
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Pre-Event Banner Ads
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Teaser Posters
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Reveal Posters
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Supporting Elements
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Feeding the Need
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Man vs. Weed Print
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Man vs. Weed Spread
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Man vs. Weed Commodity Update Insert
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DePaul Print - Light Bulb
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Bus Shelter
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Because Print
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Attitude Print
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Reputation Print
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Bloodline Print
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Next-Generation Poster
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Legacy Direct Mail (Cover)
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Legacy Direct Mail (Interior)
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Boot Mailer
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DePaul Print - Apple - Merit Award - 2012 Educational Advertising Awards
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InVISION Logo
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InVISION Print - Status Quo
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InVISION Print - Piece of This
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InVISION Print - Signs and Packaging
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NAMA 2012 - Poster 1
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NAMA 2012 - Poster 2
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NAMA 2012 - Poster 3
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NAMA 2012 - Facebook Page
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Sting-Phony No. 5 Radio
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Man Vs. Weed :60 Radio
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DePaul Radio
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Big Decisions Radio
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Opera De Invicta - TV
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Writhe of the Fire Ants TV
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Man Vs. Weed :30 TV
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Tree TV
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Fallow TV - 2012 National Best of NAMA award
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Duel TV
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Construction Radio :60
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Big Decisions - :30 Radio
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Man Vs. Weed - :30 Radio
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Sting-Phony No. 5 - :60 Radio
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InVISION TV - Diner
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InVISION TV - Field
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NAMA 2012 - Ray Videos
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NAMA 2012 - Banner video