We’ve kissed the sun goodbye after returning to Chicago from Orlando and the North American Veterinary Conference.
It's a great event to attend if you’re associated with any aspect of the animal health industry. The schedule is chock-full of excellent sessions on a variety of trending industry topics, and exhibitors’ booths are generally overflowing with experts, white papers and video demonstrations. Attendees are primarily veterinarians, veterinary technicians and practice managers, and most of the IP is centered on helping pet-owning consumers keep their beloved, four-legged friends happy and healthy.
What’s amazing is how many more influencers pet owners have access to today. Joe Smith’s local veterinarian is hardly his first or last stop for pet health information.
“Why not ask my local pet food retailer what will keep Skippy’s tummy feeling good? They know what they’re talking about.”
“I’m sure the groomer will let me know if anything looks weird.”
“Since I started taking Skippy to my chiropractor, he’s in the best shape of his life.”
Yep – chiropractors. And doggy day cares. And big box stores hoping to open countless doc-in-a-box centers for animals. It’s truly a jungle out there for pet owners looking for the most appropriate, most informed information about pet care, and often it’s everyone BUT the reputable veterinarian channel making the most noise and getting the most attention.
Does this crowded, loud, and often convoluted marketplace sound familiar? Where do consumers find out about your brand? What shapes their opinion about your product? Who do they trust to recommend your product? Do they even know and understand what your product does and why it’s important?
If you need to uncover insights into how your consumer thinks, learns and chooses, and if you need to do it now to grow – or defend – share-of-voice and share-of-mind, give us a ring. We’d love to chat about how our Think Customer First approach could help you build your business.