After a day of hi-how-are-yous, nice-to-see-you-agains and lets-catch-up-at-the-booth-laters at the North American Veterinarian Conference (NAVC) in Orlando, there’s much to ponder. As evidenced through the vast curriculum offered during the four-day show, the conference’s mission is “to provide world-class continuing education for all members of the veterinary healthcare team.”
We’re at NAVC to make new friends and to ensure we offer the best thinking to our current clients in this category. I.e., we don’t just promise an informed, cut-through-the-clutter point of view, we deliver it.
But we’re also here because we truly appreciate and seek out opportunities to learn. At R+K, we steward a culture of learning through programs like R+K IQ, Donuts + Dialogue and every day learning moments (that we even have a job number for). For example, we challenge R+Kers to not just know how many veterinary clinics are on Facebook, but to understand how our clients can help these clinics drive business results through improved compliance through social media channels.
Well, off to our the-rest-of-the-story dinner.
Diane Martin and Laura Schmidt reporting from Orlando