Wes Meador leads the digital discipline at Rhea + Kaiser, channeling consumer insights to uncover how technology intersects with consumer behavior and clients’ brands. He helps clients align brand initiatives with specific audiences to extend reach into the marketplace while enhancing the brand and advertising experience. Wes joined R+K in 2008 as associate media director to help enhance the agency’s value offering around paid digital services and consumer insights. At R+K, Wes has led planning efforts for Bayer CropScience, DePaul University and Central Garden & Pet. Before joining R+K, Wes worked in media and planning roles for Chandler Ehrlich Advertising and archer>malmo, both based in Memphis. Past clients include ServiceMaster (Terminix, Merry Maids, TruGreen and ServiceMaster Clean), Valent USA, Lane Home Furnishings, Applebee’s and Kraft Food Ingredients.