Digital demands put new strains on most ad agencies as opportunities abound with new media technologies. R+K is fortunate to have someone like Pete Hlavach to supersize the agency’s digital prowess. Pete blends deep market knowledge with the passion and willingness to roll up his sleeves and accomplish Great Work. As a former courseware provider and instructor, Pete passes his digital knowledge throughout the entire agency. Pete joined R+K in April 2011 to bring the latest thinking in digital to all our clients’ businesses. In this role, he is building the agency’s interactive services wherever opportunities exist. His knowledge plus his approachable demeanor are crucial assets to expanding R+K’s digital capabilities. Before he joined R+K, Pete amassed a wealth of digital knowledge, most recently at ARS Interactive where he worked extensively as a digital account supervisor with Sears and Craftsman.com. He has a broad range of digital experience, including work on email campaigns, sweepstakes, social initiatives, site promotions/management, mobile app development and more. Before he worked on websites, he worked with high-end digital prepress systems, including stochastic screening, hexachrome printing and direct-to-cylinder.